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Since 1998, eCentral has partnered in engineering online success. Now its your turn.

No client is too small or too big to deserve the same first rate "in person" service. Allow us to understand your business and apply our proven formula to build a strategy toward a complete digital strategy. Use our broad skills of have us project manage the various suppliers toward a single unified marketing solution.

Have us consult "as needs", retain us for as little as $330 per month, or get a complete web site from as little as $550 including domain, search engine launch and web site hosting.

Call John at any reasonable hour for an obligation free review of your opportunities on 0407 15 13 11.



Mix and match from the eCentral suite of business class services to engineer your online success.

eCentral have delivered projects from 400 pages to just 1. Including eCommerce, shopping, customer management, SMS robots and interaction with 3rd parties, legal accounting - we have done it all.

Search Engine Marketing
Since the inception of the Internet a high ranking on search engines has been part of the digital marketing mix. You would be suprised as some of the lengths we have gone too, most we won't talk about. Ultimately, we like to see our clients arrive first.

Pin sharp product photography is more important than ever as online customers demand to see every detail before deciding. We have orchestrated, outsourced and / or set up scenes to ensure that product photography is first rate.

Producing professionally edited video since 2008, our credientials in positioning your product on YouTube are business class. Walk thrus, product demonstrations, promos - its one of our business class strengths.

Projects. Managed.
Unsure which path to take with your digital strategy? Our expertise is often tapped to guide clients through a mountain of confusing quotes or rapidly bring a new project to fruition.

Marketing Consulting and Strategy
The ever present challenge to market product in new ways is something that excites us everday. We have kicked a goal or three with unique strategies to promote online.

Web Hosting & Domains
Among a myriad of companies offering web site hosting and domain management, we have a couple of very reliable favourites.

Connectivity and Client Communication
Transparent, open and clear communication with our clients is paramount. In face, online or via Skype. You'll understand everything with our simple language and patience.



News blog

4:39pm, Mon 20 Oct 2014 :  Dead tired fixing your computer? Make sure you have a complete back up

Responding to a call out this morning to Norman Park, I was disappointed to learn that the new client had tried to fix a boot problem with Windows 7 for 10 hours straight... after an early morning work shift. The end result, just like driving tired, fatigue dealt the killer blow. Following some random blog post that promised to fix his problem he accidentally repartitioned his hard drive and formatted C:.

After 21 hours awake its a simple mistake to make, which you would not otherwise do if wide awake and aware.

Unluckily, he was with out a back up... but luckily, the computer was mostly for gaming, so not much else was lost... so he could live with the loss. Others have not been so lucky.

The job for me in this case was relevantly simple, installing software and drivers and getting his Windows 7 machine back to where it should be... and this is where the more fulfilling work began as I set up him with the software, training and knowledge to ensure that ALL the computers in the house were backed up in a way that would ensure he could recover his computers easily inside a couple of hours.

The common mistake is believing that a back up is a back up... but its not true.

Let's break it down for you:

POOR: Back up of settings, systems settings recovery back ups
There are a number of software products, including tools inside Microsoft Windows that offer to keep a copy of the your system settings. Unfortunately, a lot of these backups are to the hard drive that Windows is installed on... and its only the settings, or a check point. They allow you to step your computer back to a previous group of settings, but little else is stored.

OK: File Backups
Making a copy of your much loved photos to an external hard drive is a "File Backup"... and there are various products that offer to automate this process for you, including Windows Backup. Its a copy of the files that are most important to you, that you REMEMBER to back up. The problem with this is personalised settings, Windows configuration and drivers, and files you forgot to back up are going to be lost.

Uncertainty: Cloud storage are the all the rage these days with Microsoft, Amazon, Google and many others offering you amounts of storage online in far flung places. Recovery from these locations requires that you have your accounts details stored some place other than your computer, and that the automated back up software has been doing its job.

My Recommendation: Regular IMAGE back ups is the old school way that computers have been backed up completely since hard drives started (failing :). This is where every piece of information on your computer's hard drive is back up completely bit by bit to make a complete copy. These days this is done with reliable software and an external hard drive ... and YOU take responsibility to back up of your computer COMPLETELY and then keep the external drive safe. If you want to go the top of the class you would do it twice and keep the second copy at another house or at work. This has worked for the business world (and me) for years. Recovery after a computer repair or to an identical computer is super simple with a boot USB and external hard drive, you will be operational again in hours.

In the end, this client at Norman Park had lost some data but learned a valuable lesson. Now of the importance he gained knowledge, I ensured that he was set up with reliable software and trained on how to make full image back ups to deal with what ever computer drama came next.





John Nayler
0407 15 13 11



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