eCentral - Consulting, Business Class web sites, digital strategy & first rate service    Phone: 0407 15 13 11

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Since 1998, eCentral has partnered in engineering online success. Now its your turn.

No client is too small or too big to deserve the same first rate "in person" service. Allow us to understand your business and apply our proven formula to build a strategy toward a complete digital strategy. Use our broad skills of have us project manage the various suppliers toward a single unified marketing solution.

Have us consult "as needs", retain us for as little as $330 per month, or get a complete web site from as little as $550 including domain, search engine launch and web site hosting.

Call John at any reasonable hour for an obligation free review of your opportunities on 0407 15 13 11.

 

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Websites
eCentral have delivered projects from 400 pages to just 1. Including eCommerce, shopping, customer management, SMS robots and interaction with 3rd parties, legal accounting - we have done it all.

Search Engine Marketing
Since the inception of the Internet a high ranking on search engines has been part of the digital marketing mix. You would be suprised as some of the lengths we have gone too, most we won't talk about. Ultimately, we like to see our clients arrive first.

Photography
Pin sharp product photography is more important than ever as online customers demand to see every detail before deciding. We have orchestrated, outsourced and / or set up scenes to ensure that product photography is first rate.

YouTube
Producing professionally edited video since 2008, our credientials in positioning your product on YouTube are business class. Walk thrus, product demonstrations, promos - its one of our business class strengths.

Projects. Managed.
Unsure which path to take with your digital strategy? Our expertise is often tapped to guide clients through a mountain of confusing quotes or rapidly bring a new project to fruition.

Marketing Consulting and Strategy
The ever present challenge to market product in new ways is something that excites us everday. We have kicked a goal or three with unique strategies to promote online.

Web Hosting & Domains
Among a myriad of companies offering web site hosting and domain management, we have a couple of very reliable favourites.

Connectivity and Client Communication
Transparent, open and clear communication with our clients is paramount. In face, online or via Skype. You'll understand everything with our simple language and patience.

 

 

News blog

10:52am, Tue 04 Feb 2014 :  10 Tips for small business digital marketing for 2014

Having worked in Internet related business and marketing since the Internet began, I have watched the Internet grow into a fully matured marketing environment. Today, innovative practises offer short term burst of success or "viral" activity, while tried and true methods keep a business on the steady road to growth.  Long gone are the days when you could kick a gold nugget by designing a web site using MS Word, export it to the web as HTML and have the phone start ringing
with orders from Dubai.

Today, Internet users have a world of choices when seeking products and services and a multitude of ways to seek them out.

Compare then to now:

PresenceTraffic Source
Old daysWeb siteListing on Yahoo
   
2014Web siteGoogle organic search results
 Facebook pageGoogle Awords
 Google placeYoutube search result
 Listings in online directoriesFacebook social media
 Twitter accountFacebook paid ads
 Youtube videoTweets
   Online directory searches
  Affiliate marketing
  Email database and newsletters
  Incentives, coupons and lead generation


I watch on as medium and large business struggle to manage strategy  through to tactical effort in this ever expanding world of complex technology bracketed under "Digital Marketing". For small business it is simply impossible.
  
Here are 10 tips for small business for digital marketing on 2014:

Build a decent web site, cheaply - Wordpress is the flavour of the day, but in reality any well designed, easy to navigate and shop web site will do. Don't over spend and keep the extra for marketing.

Get a Facebook page - Have a Facebook page for credibility's sake, let people like it, but lock it down so people can't vent on it. Typically, you don't need to post any more often than once a week.

Don't worry about a mobile site - Lots of web development companies are up-selling business to have a mobile web site. If your budget is limited, cross mobile site off the list - you don't need it. People coming to your web site on their smart phone can pinch zoom all they want, as long as your web site is mobile friendly it will be fine.

Search Engine Optimise for product and locality - The most effective SEO that I have done has linked a trade service to every suburb in Brisbane. Its has taken some years to get into place, but it is now top 3 for each targeted search and the business gets more calls then he can handle.

Use Google Adwords for highly selective traffic - People wade into Google Adwords and follow the prompts only to find that they are spending $20 per day on poorly chosen ads and searches. The most effective results come from being the sniper with $5 per day.

Put an ad on Gumtree - Its incredible the number of people trolling Gumtree.com.au (in Australia ) and prone to acting impulsively. If you have a discount / introduction product or service that can be offered through Gumtree, then be sure to list something and get the phone ringing.

For the rest of the tips and a free consultation contact me via Facebook https://www.facebook.com/john.nayler. Optionally, call or message +61 407 15 13 11.

John Nayler is a career Internet Marketing Consultant. Working with a select clientele, John has a track record for quality results, original marketing methods and high levels of customer service.

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