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Marketing Consulting and Strategy
10:52am, Tue 04 Feb 2014 : 10 Tips for small business digital marketing for 2014
I watch on as medium and large business struggle to manage strategy through to tactical effort in this ever expanding world of complex technology bracketed under "Digital Marketing". For small business it is simply impossible.
Here are 10 tips for small business for digital marketing on 2014:
Build a decent web site, cheaply - Wordpress is the flavour of the day, but in reality any well designed, easy to navigate and shop web site will do. Don't over spend and keep the extra for marketing.
Get a Facebook page - Have a Facebook page for credibility's sake, let people like it, but lock it down so people can't vent on it. Typically, you don't need to post any more often than once a week.
Don't worry about a mobile site - Lots of web development companies are up-selling business to have a mobile web site. If your budget is limited, cross mobile site off the list - you don't need it. People coming to your web site on their smart phone can pinch zoom all they want, as long as your web site is mobile friendly it will be fine.
Search Engine Optimise for product and locality - The most effective SEO that I have done has linked a trade service to every suburb in Brisbane. Its has taken some years to get into place, but it is now top 3 for each targeted search and the business gets more calls then he can handle.
Use Google Adwords for highly selective traffic - People wade into Google Adwords and follow the prompts only to find that they are spending $20 per day on poorly chosen ads and searches. The most effective results come from being the sniper with $5 per day.
Put an ad on Gumtree - Its incredible the number of people trolling Gumtree.com.au (in Australia ) and prone to acting impulsively. If you have a discount / introduction product or service that can be offered through Gumtree, then be sure to list something and get the phone ringing.
For the rest of the tips and a free consultation contact me via Facebook https://www.facebook.com/john.nayler. Optionally, call or message +61 407 15 13 11.
John Nayler is a career Internet Marketing Consultant. Working with a select clientele, John has a track record for quality results, original marketing methods and high levels of customer service.
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