Flash. The ab"> Flash. The ab" />

Why you should not use Flash in your website

Thu 31 Dec 2009

For a long time websites budgets have blown out at the expense of Flash. The ability to bring home pages to life, add motion, sound or even just an photo slide show has sucked in the marketing bucks big time. It seems that that the "Flash in the pan" web design companies are all too good at wowing exec's with presentations that look great projected on the wall in a darkened room... At the lower end of the scale some web designers funk-up their client sites with Flash navigation and buttons to make a site seem cool - typically the outcomes are somewhat the opposite.

In all my years of designing websites I have used a small flash animation in a home page just once. Why would this be? The short answer is that my sites are out there to do business with out expensive frills.... Not much of a story in that, so let's look at the history and the most recent twist.

Slow to load
Traditionally the anti Flash troops cited slow time to load. In the early days, you would some times wait minutes for a Flash site to load on your dialup Internet connection. The worst example I saw of this was a taxi company. Pioneers in online cab bookings, you had to endure a 30+ second Flash load and play of their logo going down a road. What stupidity! If someone is on your website to buy your product, sell it to them without delay!

Search engines don't like it
The plot thickens at a more technical level. Some people already know it, but search engines can not index a website that is done entirely in Flash or do there buttons / navigation with Flash. The likes of Google and others read through HTML, PDFs and some other internet formats but have no way of looking inside Flash code to see the links, words and other stuff in there... There are exceptions, but for the most part don't expect to find your Flash website ranking well in search results...  

There goes the online business plan... No SEO (search engine optimisation) means no visitors. There are plenty of examples of this mistake, some pretty close to home.

There goes the neighbourhood
Now the really bad news for Flash. During 2009 we saw the surging, near saturation take up of apple iTouch and iPhones. I am even writing this report on my trusty hip pocket i device.
Out of the box, these devices are a great way to surf the net. The Safari browser in conjunction with the local McDonalds hotspot can get you up to date on the run. There are so many of these iPhones and iTouches out there, optimising for iPhone will soon be mandatory but more about that next time.

Now back to the story. Grab your iPhone or have your friend pull up a site that includes Flash. What the! That's right, flash simply ain't supported and there goes the neighbourhood. Even those cute image Flash slide shows in the home page are now just a blank space, lifeless perhaps except for a message about needing Flash AND turning off users by making your website UGLY. So much for using Flash to make your site smarter and more attractive. Your web site visitor has just pressed the "Back" button!!

How about some examples. If you are reading this on your computer, then you will be wow'd by theses sites... but pull them up on your iPhone and get ready for the put down:

Q1 Gold Coast: The Gold Coast's tallest residential complex. Its toppled by Flash in a single click.
EyeonQ: Tourism Queensland's flagship multimedia web site. Don't expect  Queensland to look quite as good on your iPhone.
Alinghi Americas Cup defense: Interested in the 33rd America's cup and Alinghi's state of the art catamaran. No sign of start of art technology here!

Who is John Nayler
John Nayler is a career it and Internet professional. He is the proprietor of eCentral Internet Consultants and a founder of ChannelWhitsunday.com. Combining marketing and business savvy with extreme technology skills, his clients enjoy continuing business results with their non flash sites. He loves his iPhone and wishes that it's browser DID support Flash.

What is Flash anyhow?
Flash, now owned by software power house Abobe came from Macromedia as an evolution of their investment in animation technologies, like "Director", but specifically for Internet use. The ability to animate web sites cleverly, include video, photos and sound in active ways has resulted in it being used by the "in" crowd to look cool. For years it has provided the appearance edge. Flash is a plug in for browsers and DOES enjoy a 90% odd take up by computer users.... but you would have to think that Apple have specifically excluded it from their "i" devices to force more businesses and developers to do their clever stuff on iPhones by developing something for the "App Store". Its seems a bit of a naughty power play by Apple, but hey, that's business.

News Blog

BNI Pegasus Visitor Networking Event.

Mon 14 Aug 2017

Join 25 members + 20 plus guests at the BNI Pegasus Annual Visitor Networking event.

Bringing together the business focused and social membership of BNI Pegasus and new and past visitors is a great ...


What does the Google name have?

Have you noticed this about big online brands?

Wed 12 Jul 2017

Often at eCentral we are approached by start-ups and business producing a new product. It's great because it is green fields branding, an opportunity to let the juices roam free and create.

All too ...


Know Like Trust

Know, Like, Trust - What does it mean?

Fri 30 Jun 2017

It seems that one of the most common phrases you hear these days is "Know Like Trust" in business networking circles. Regardless of the event, meetups and/or social events oriented towards business it's always rattled out by the MC. We always get invited to get to Know, get to Like and get to Trust.

I have found it really interesting to break down this business mantra and see how it works in the Digital Marketing sphere.

So what's in there?


Google My Business .business.site

Would you like a free landing page at xxxxxx.business.site ?

Thu 22 Jun 2017

In typical fashion Google have launched yet another facility that further envelops us in the Google "ecosystem". Incredibly, most products are free and here is yet another example.

Last week they re-launched their web site building product that barely raised a pulse with the very well hidden free domain offer of xxxxx.business.site. We are aware that this has already resulted in a land rush of sorts.


Digital Marketing Plan

Flight path explained

Mon 19 Jun 2017

At eCentral we a very happy that over the past weekend we launched our first video produced in the new Studio here at East Brisbane.

Set up for presentations, monologues and particularly good for p ...


Square app review

Get Square with credit card payments today. Accept them through your smartphone with this app.

Wed 14 Jun 2017

A prime issue facing mobile business is collecting payments efficiently.  Cash, direct deposit, credit cards and PayPal are pretty much essential to meet customer expectations.  Credit card acceptance ...


Seth Stephens-Davidowitz

Everybody Lies: Big Data, New Data And What The Internet Can Tell Us About Who We Really Are

Tue 23 May 2017

This new book by former Google employee Seth Stephens-Davidowitz reveals the truth about the big questions we ask the collective knowledge.


Not blown away by the recent Information Technology advances? You should be ...

Sun 21 May 2017

Not impressed by the advances in information technology this past year? Watch (or listen in the car :-) to the recent keynote speach at Google I/O.

Early on there is an account of just how much Goo ...


One Plus 3T

8 Reasons to switch to Android from iPhone

Sun 21 May 2017

Not many would have noticed and there was no seismic shock to be measured anywhere in the world but the world shifted for me recently with the move from iPhone to an Android-powered OnePlus 3T.


The Golden Age of Bullshit

Mon 15 May 2017

Well worth the watch is this 2014 Boff Hoffman talk about the enormous waste of money and resources that has been funnelled into online marketing, social media marketing and digital brand activities.


Google map place registered onto Whithaven Beach

Straight to the pool room

Tue 18 Apr 2017

Outstanding result for our client Whitehaven Xpress last week where we managed to get a business location registered onto Whitehaven Beach.

While it might look like nothing, the stop over for their ...


Black hat seo

What is Black Hat SEO?

Thu 02 Mar 2017

Search Engine Optimisation (SEO) has continued to be seen as the Holy Grail of online digital marketing success. The rise of Google as the most popular search engine has forced digital marketers to ca ...


Why on earth would you offshore or outsource?

Fri 02 Dec 2016

From time to time I get approached by Australian businesses who are using IT and digital services from offshore locations. This is something that I will always be against, for a number of reasons:



Small Business Digital Grants Program

Tue 15 Nov 2016

From the 8th November 2016 to  9 December 2016 the Queensland Government are inviting submissions for funding grants.

The dollar for dollar grants up to $10,000 are available for Queensland small  ...


Why the hell do you want to use Wordpress?

Mon 14 Nov 2016

If I were to present you with a hard cover edition of what was titled "The Alternate Bible" and tell you that it was being read by millions of people right now you would be automatically interested right.

If I were then to tell you that the Alternate Bible was based originally on the collective scribbles of a thousand monkeys and thrown into a paperback novel, your interest would be further pricked - I mean why were millions now reading these scribble?


Whitehaven Xpress to Whitehaven Beach

How do I get more visitors to my web site?

Thu 29 Sep 2016

This is the most common question asked of eCentral and our specialist high end digital marketing.

It would be great it the answer where easy to get more clicks on my web site, but unfortunately, it ...


Horrocks Solicitors

Digital marketing: joint ventures with eCentral

Tue 20 Sep 2016

From time to time, long lasting high trust relationships result in arrangements that might not otherwise be possible.

One such relationship is the marketing joint venture of the www.horrocksolicitors.com.au web site.


Why is my website not working?

Wed 07 Sep 2016

At eCentral we have been integrating websites into business since 1999, and along the way have assisted hundreds of business develop their online success.

We see many website builders forcing busi ...


Latest Website Launches from eCentral

Tue 29 Mar 2016

Country Weddings Mackay - August 2016

Results Coaching - ...


Brisbane Search Engine Optimisation tips for 2016

Wed 17 Feb 2016

As a search engine and e-marketing engineer for 18 years I always get a laugh at telemarketer phone calls from foreign shores offering "Search Engine Optimisation" services. The irony that they have t ...


10 Tips for small business digital marketing for 2016

Fri 04 Sep 2015


Online strategy tips for 2012

Thu 03 May 2012

In the early days of the Internet it might have been possible to make a lot of money with a very basic website and virtually no online marketing. The most simple web site handed you new opportunity. A ...


Where are you hanging out online?

Tue 02 Aug 2011

Just to confirm your suspicions, Facebook notes 11 million Australians have an account and 68% of them visit every day. What has come of a first world nation such that we have become this dedicated to ...


Windows based applications

Dinosaur systems MYOB, MIE Software and others holding up your business

Sat 16 Apr 2011

12 years on and the Internet still has so much to offer as a software platform over and above the ugliness of the prior era Windows application software produced in the eighties and nineties.

While ...


Check out the new look MyWhitsunday.com

Sun 07 Nov 2010

Technology supplier to ChannelWhitsunday.com, eCentral has recently been on the job updating the  mywhitsunday.com web site for the Rotary business and telephone guide. You will find efficient business search like never before stacking map, links and videos over the locale's most accurate and comprehensive guide.


Spam not ham

Beat spam - simple - change your email address

Fri 02 Jul 2010

You might be impressed that I live my life virtually spam free without the use of anti-virus or anti-spam software. Meanwhile there is no �real� messages lost to spam filters and those precious co ...


Gorilla marketing?

Where has everyone gone? The greatest challenge to advertising ever...

Thu 10 Jun 2010

1979, any given Tuesday night: I was eleven at the time and scantly remember sitting cross-legged on the lounge room floor to watch the TV news with a lamb chop dinner, boiled potatoes and beans. I ne ...



Another reason to have an online video advertisement: mywhitsunday.com

Mon 10 May 2010

ChannelWhitsundays.com produced our first online video advertisement over 3 years ago and today those videos are top of search results on the worlds 2nd most popular search engine, Youtube.com. As the ...


What colour's your tractor?

Strategy and swirls, content and CMS

Sun 09 May 2010

In recent weeks one of my community roles has become active in my area of interest. The organisation's web site is moving forward. The process has included platform considerations, a variety of option ...


Changing your web site address or domain name

Fri 16 Apr 2010

I frequently get asked by people about migrating their web site to a different address or domain. People are concerned about the impact that it will have on marketing efforts or more importantly on se ...


Search Engine Optimisation - The hold grail of Internet consulting.

Wed 23 Dec 2009

I am frequently questioned by people about the intricacies of getting on the first page of results for Google or other search engines. "Search Engine Optimisation", or "SEO" is the name given to the a ...


Get your tomatoes in a pile

What on earth is SEO?

Sun 01 Nov 2009

Recently, Whitsunday businesses seem to have become more aware of their need for an effective Internet strategy... and by strategy I mean more than a funky looking web site. Too often during my career ...



We Make Our Customers Happy

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

The answer is simple. John Nayler is one of those rare people who as well as having a lot of life experience and knowledge of most IT matters, is at the heart of it all a very good salesman. It's John's sales instincts and understanding that most web sites are there to sell products or services, that sets him apart and makes him very good at what he does. No matter how clever in an IT sense web developers may be, if they don't understand the basic principle that web sites are a business's window to the world and should convert information into revenue... they aren't of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


Great product, great service and delivered on time

eCentral's involvement with Cumberland Charter Yachts since 1998 has always resulted in quality results, return on investment and systems supporting the business and operational processes. eCentral's engagement consistently operated with integrity and close adherence to our operational and business goals. The web site, software and supporting marketing advice has placed us in an enviable position in the view of market contemporaries.

Charlie Preen
Cumberland Charter Yachts

Contact Us

Get Started Today

Send Message