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The importance of Case Studies in any digital marketing strategy


Wed 16 Oct 2019

Let me extend on what we were writing about last week and the power of Case Studies.

Case Studies authentically have keywords about your business. Google reads them and places them into search results. It also tells Google that you are still in business and working on your website. The constant "noise" of posting Case Studies ticks many boxes with Google and this is another reason that Case Studies are an important part of digital marketing for any business.

For confirmation of the importance you are welcome to check the case studies for Queensland's Best Termite and Pest Control company, Conquer Termites Northside who's top search position is cemented in part by this weekly activity.

As Marketing Managers we ensure that we showcase our client's work, each and every week. While we are undertaking this, our clients can continue to work on or in their business, safe in the knowledge that their marketing staff are doing their part. We love being the Marketing Managers for Queenland's Best trades and residential service businesses. The eCentral team and Queensland's Best Marketing Program displace the need for marketing headcount by using a documented 17 point marketing plan and a combined 87 years of business experience.

Are you endlessly disappointed with digital marketing delivering mediocre results. A solution is only a call away on 0407 15 13 11.








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Testimonial

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

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