To learn more about our Health and Hygiene policy in response to COVID-19, see details.
Content Writing eCentral

Constructive, Applicable Content Writing

Mon 24 Feb 2020

As they say "Content is King"! It provides attention and answers, allowing prospective customers to be engaged on your website.

As Marketing Managers for a number of Queensland's Best, we know the value of writing great content for a website. We have witnessed excellent results. More importantly, our clients are extremely happy being able to reap the rewards in having current detailed information on their website.

The experienced team of Content Writers at eCentral have been educated in the ways of writing content that is relevant and aligned to our client's business outcomes. It is an art to write content with associated keywords related to a specific business. Google loves to see consistency and activity on a website. It tells them that you are still in business and working on your website. Google reads content and the related keywords and places them into search results. Want prospective customers to find you on a search? Then have effective and pointed content writing in your Blogs and Case Studies. The constant "noise" of posting Blogs and Case Studies ticks many boxes with Google.

eCentral enjoys being the Marketing Managers for Queensland's Best trades and residential service businesses. In particular, showcasing their work each and every week. While we are undertaking this, our clients can continue to work on or in their business, safe in the knowledge that their Marketing Staff are doing their job

If you want your business to stand out from your competitors, then call us on 0407 15 13 11.  We look forward to talking to you.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11