Aptus Plumbing & Gas - the Leading Plumbers Northside
Wed 13 May 2020
Aptus Plumbing & Gas were referred to eCentral by another one of our Queensland's Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Queensland's Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financial outlook and overall position as No.1 in an organic search on Google for plumbers northside.
This was achieved with a range of our industry best practice white hat SEO techniques mixed with some very particular secret techniques developed since the business inception in 1999. Notably, this marketing success has been achieved WITHOUT a single paid Google or Facebook ad!
This was Brett's first attempt to move into the residential market arena and eCentral was his first ever association with a Marketing Agency. Most of Aptus Plumbing & Gas's work was coming through Real Estates and Property Managers and as a very astute businessman, Brett wanted his business to be more resilient with the direct sell model. Brett is a business owner who is off the tools, now working on the business and not in the business.
So, we began the task of working on their very attractive and fast website, which had no presence at all on Google and very little traffic. We refined the search engine optimisation (SEO), page content, installed our unique Jetstream plugin enhancements, news-casting and added locality pages. By mid-year 2019 it began to get traction on Google searches. Aptus Plumbing & Gas were now appearing on page 1 for "plumbers Northside" and not long after we were able to move them to No. 1!
The plumbing trade as we know is a very competitive market. For Google exposure, you are also competing with the likes of; Hi-pages, Yellow pages, Search local, etc, who are aggregate sites that offer the customer 3 quotes from various Plumbing businesses.
eCentral were also able to conduct a "customer service" training session for all Aptus Plumbing & Gas staff at one of their regular weekly meetings. We take a holistic approach to marketing when we become your Marketing Managers and we have the in-house expertise to do this. We also had weekly meetings with Brett which was integral to open communication, acquiring trust and achieving required outcomes.
Further into the year we began to run competitions, send out newsletters from our in-house Jetstream platform, we added a separate set of Suburb pages to market their hot water repair services and added a jobs page. They were becoming a wanted service with their reputation being recognised as second to none. eCentral's week in week out efforts continue to take effect and escalate Aptus Plumbing & Gas's profile. In February 2020, Brett saw enough results and engaged us to expand his territory into the Moreton Shire, so much was his trust in our team of dedicated staff.
The business relationship and mutual respect between eCentral and Aptus Plumbing & Gas continues to strengthen as does their financial outlook. If you want Marketing Managers that have a combined 87 years of business experience and deliver results for your business and actually save you money, then contact eCentral on 0407 15 13 11.