10 Tips for small business digital marketing for 2016


Fri 04 Sep 2015

Having worked in Internet related business and marketing since the Internet began, I have watched the Internet grow into a fully matured marketing environment. Today, innovative practises offer short term burst of success or "viral" activity, while tried and true methods keep a business on the steady road to growth.  Long gone are the days when you could kick a gold nugget by designing a web site using MS Word, export it to the web as HTML and have the phone start ringing
with orders from Dubai.

Today, Internet users have a world of choices when seeking products and services and a multitude of ways to seek them out.

Compare then to now:












PresenceTraffic Source
Until 2005Web siteListing on Yahoo
   
Now:Web siteGoogle organic search results
 Facebook pageGoogle Awords
 Google placeYoutube search result
 Listings in online directoriesFacebook social media
 Twitter accountFacebook paid ads
 Youtube videoTweets
  Online directory searches
  Affiliate marketing
  Email database and newsletters
  Incentives, coupons and lead generation


I watch on as medium and large business struggle to manage strategy  through to tactical effort in this ever expanding world of complex technology bracketed under "Digital Marketing". For small business it is simply impossible.
  
Here are 10 tips for small business for digital marketing on 2016:

Build a decent web site, cheaply - Wordpress is the flavour of the day, but in reality any well designed, easy to navigate and shop web site will do. Don't over spend and keep the extra for marketing.

Get a Facebook page - Have a Facebook page for credibility's sake, let people like it, but lock it down so people can't vent on it. Typically, you don't need to post any more often than once a week.

Don't worry about a mobile site - Lots of web development companies are up-selling business to have a mobile web site. If your budget is limited, cross mobile site off the list - you don't need it. People coming to your web site on their smart phone can pinch zoom all they want, as long as your web site is mobile friendly it will be fine.

Search Engine Optimise for product and locality - The most effective SEO that I have done has linked a trade service to every suburb in Brisbane. Its has taken some years to get into place, but it is now top 3 for each targeted search and the business gets more calls then he can handle.

Use Google Adwords for highly selective traffic - People wade into Google Adwords and follow the prompts only to find that they are spending $20 per day on poorly chosen ads and searches. The most effective results come from being the sniper with $5 per day.

Put an ad on Gumtree - Its incredible the number of people trolling Gumtree.com.au (in Australia ) and prone to acting impulsively. If you have a discount / introduction product or service that can be offered through Gumtree, then be sure to list something and get the phone ringing.

For the rest of the tips and a free consultation contact me via Facebook https://www.facebook.com/john.nayler. Optionally, call or message +61 407 15 13 11.

John Nayler is a career Internet Marketing Consultant. Working with a select clientele, John has a track record for quality results, original marketing methods and high levels of customer service.


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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