Why is my website not working?
Wed 07 Sep 2016
By John Nayler
At eCentral we have been integrating websites into business since 1999, and along the way have assisted hundreds of business develop their online success.
We see many website builders forcing business to "FIT" a web site system, such as Wordpress, and then use bug infected plug-ins to try and encourage the website to do something remotely useful.
We think that method is completely wrong.
We believe that a web site and its marketing system have to be built to FIT THE BUSINESS.
OUR SUCCESS is demonstrated across industry and business size. CLIENT RETURN ON INVESTMENT we find is a function of COMMITMENT more than dollar investment.
Take the legal firm experiencing hyper growth that requires internal systems that manage growth in information and money managed in their trust account.
At the smaller end of the scale is a trades person who spent $1000 in 2006 and still has the phone ringing daily - the new work generated by his web site.
It all starts with a tiny investment and the DECISION to do something about undertaking business online.
OUR PROCESS
This is something we can start as soon as you have made your decision:
Research - Searching the marketplace to find examples of best practise, identify innovations and closely critic the opportunities to find the niche, market space, decision makers and ways to get to the target people.
Plan - Adding layers of innovation, we take the research and leaders in the industry space and make something even better. We don't just want to match the market leader in your business space, we keep adding improvements to the model until we have something that will exceed everyone's expectations.
Names - If new brands have been generated as part of the plan, these are derived, tested and checked against other IP.
Assets secured - Domains, online locations and social media accounts are secured to ensure that IP is secure.
Rapid Development - Using our extensive software assets, experience and prior knowledge, we quickly develop your web site or web app so you can see it come to life in weeks - not months or years! You will be able to see it day by day come to life and be tested, whilst retaining full control.
Testing and approvals - The drafted web site or app is developed in concert with your testing and eCentral. It is very important that you go through the website to be sure your expectations have been succeeded - to be sure it aligns with your business's function and aims. Better development of the website and marketing, better results for you.
Launch - Safe from fanfare and shattering champagne bottles, the web site is published to the world. Advertising, marketing, social media set in play to start the process of attracting your new customers.
Maintenance and refinement - The process of improvement is ongoing. A successful web site is a living thing which retains the attention of Google and customers.
How can this process take your business to the next level online? eCentral is standing by to meet and discuss the possibilities.
