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Get your tomatoes in a pile

What on earth is SEO?

Sun 01 Nov 2009

Recently, Whitsunday businesses seem to have become more aware of their need for an effective Internet strategy... and by strategy I mean more than a funky looking web site. Too often during my career I have been engaged to produce a web site only to find the job conclude once the site is online,  the client expectation that they have now done enough to be successful.

These days the majority of the work we do at eCentral is via a continuing contract, to take action with the client's Internet strategy month in and month out. A cornerstone of this is SEO, or "Search Engine Optimisation". Loosely, this is effort made to promote a web site to appear on the first page, or even better first position of the search engines for desirable "key word phrases" related to the business. To have prominent position will result in web site traffic and a profitable business result.

For instance a farm that would like to sell its organic Tomatoes to local restaurants in the Whitsundays would like to be found on the first page of Google for phrases like:
  "Airlie Beach Tomatoes"
  "Local produce Whitsundays"
  "Organic restaurant supplies"

These are just three examples from a long list that is relevant. The list automatically includes their company name and brands they market under. That list is then studied to find the most popular variations as a first step in this strategy.

From there the task becomes more difficult, particularly in competitive market places. There are some best practise skills aided by some late night sorcery as you pursue first page results on the favoured phrases.

The black magic does not end with Google searches either. Google Maps, Google Earth, Youtube and some other important indexes are part of a hierarchy of places to pursue the ever-elusive online client.

John Nayler is proprietor of eCentral, his Internet consulting business designed and implemented in 2007. A 10 year veteran of success Internet design, "Broadcasts the Whitsundays to the World" and is another means to assist his Internet clients to get results in the online arena. You can contact John on 0407 15 13 11 or visit the eCentral web site at

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11