Does your business have a Digital Marketing Flight Plan?


Mon 06 Nov 2017



The majority of businesses need to market themselves on the Internet these days in some way. Since 1998 we have resolved countless examples of mis-spent advertising money, websites that don't generate leads and online systems that don't "flow"... Flight Plan is a proven methodology for working through the digital marketing plan of a business to deliver consistent results. In essence, directing effort and budget to where it is most effective. As part of the process Flight Plan reveals opportunity, cost reductions and converts more leads to new customers.

It does not stop there, Flight Plan© investigates your product delivery, customer service and follow up to ensure that your customers are left with a big smile.  We know that happy customers tell their friends, hence the cycle of repeat business continues.


Related Links:
   eCentral Digital Marketing Flight Plan



eCentral Business Show

Tune into business with eCentral TV profiling interesting marketing and people profiles.

How to pay for divorce? Helen Baker & Shannon Daykin

Fri 20 Jul 2018
Just when the emotional trauma isn't enough, there's the financial repercussions of a divorce - Helen Baker from On Your Own Two Feet and Shannon Daykin of Daykin Family Law explore this matter further.
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5 Simple ways to reduce your tax. Robert King, Xperion Accountants

Thu 19 Jul 2018
Stop paying too much tax! Robert King from Xperion Accountants shares 5 very simple ways to help you pay less tax.
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Where does Social Media Fit? Mireille Ryan, Social Media Marketing Institute



Tue 17 Jul 2018
Marketing Institute, Mireille Ryan. As they talk about social media marketing, Mireille shares tips and insights that are truly useful, even John would admit that!
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News Blog

Digital marketing

Two (2) more clients sign up to Queenslsand's Best Marketing Program

Sun 15 Jul 2018

At eCentral, we continue to celebrate "Queensland's Best".  We have just added two (2) more trade and residential service businesses to the fold. These new recruits further bolster a rapidly growing group of professional businesses committed to delivering high-quality services across the South East Queensland corner.

With the recent renaming of our multi-faceted marketing system as "Queensland's Best Marketing Program", we provide our clients with the best SEO technology, attractive fast websites, reputation building, programmed content, sales training, CRM, case studies, video blogging... and whatever else we need to do to deliver the marketing success they deserve.

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Are you using mobile payments? The end game for big business.

Sun 08 Jul 2018

Don't get me wrong, I love using Google Pay. To be honest, I am not even sure where my physical credit card is these days.

If you are like me though, you are now one of the 25%^ of people in Australia using Apple Pay or Google Pay (as smartphone preference dictates). Why does big tech want to offer this service?

The truth below the surface of this convenience is that the biggest companies in the world want to further enshrine their intimate knowledge of "you" by knowing your spending. Elsewhere the digital industry predicts that In the future they are likely to want to offer credit services and have their own banking system. One further step and you can see that they would also like their own currency. Apple "coin" here we come.
[more]

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Voice home speaker USA

Let the voice be with you

Mon 02 Jul 2018

The race Is on in major tech to determine who dominates voice recognition. Apple asserted themselves early in the game with half-baked Siri. She sounded great at Apple's keynote release and the crowd went wild, but in reality, that presentation would have been canned. Year's later, none of my drawling or otherwise Aussie friends use Siri regularly.

Over on the Android platform we are enjoying levels of speech recognition rated as "way-cool". I am one of a growing number of people that regularly answer emails, send texts, writes content, oops speaks content and blogs using Google's voice recognition. Google assistant is also understanding commands extremely well for activities such as opening apps, "navigate too ..", "set an alarm for 5am Wednesday morning", etc. It was back in May 2017 that at Google IO it was announced that Google Voice recognition was down to 5% errors. Put in relatable terms, that is one word wrong in 20. Some of my friends can't manage that rate of comprehension! Google's voice recognition is otherwise embedded in Google Search, Docs, a plugin for Chrome, and Google's "Home" device.

So who is winning the race for voice globally?

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digital marketing subscription models

Subscription models - the future of the Internet (not advertising)

Mon 25 Jun 2018

At a global scale, so-called "big tech" businesses are raking it in. Some of them are banking huge profits, others re-investing everything. Yes, everything. They have come to realise that delivering videos, music, content, social media platforms, search results or overpriced sexy phones to people on a worldwide basis scales quite nicely. You might have thought that the different cultures might prefer one construct over another but it turns out that at a deep psychological level we are all programmed similarly.

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Queensland's Best business program

Queensland's Best Marketing Program

Fri 22 Jun 2018

Today at eCentral we announce our group award brand strategy of "Queensland's Best". Awarded annually, we ask our clients to achieve and sustain an online rating of 4.9 / 5.0. In this very "uber" way of measuring long-term customer satisfaction, we know that our clients are worthy of the accolade and that together we are delivering a quality promise to customers. Click through to read the full announcement and how it can work for your business marketing success.

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Who are these two?

Who's big data are you?

Mon 18 Jun 2018

Have you recognised that the world's digital consumers ("us") have come to expect that the most frequently used websites and apps should be free? Of course, you immediately recognise that I am talking about Facebook, Google, Instagram, Twitter, Linkedin, Spotify and a couple more.

The question for the thinking person should be: "How can they do this for free?"

Advertising is the answer almost always. Online advertising is now the way that the MAJORITY of "big tech" businesses generate revenue and on a GLOBAL SCALE and that is a TRUCKLOAD of money. From this truckload, Google gets more than 50% of it, and Facebook get a large chunk of the rest.

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Testimonials

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

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