Who is your ideal client?

Who is your ideal client? Here are some suggestions


Tue 03 Oct 2017

In business, we are constantly searching for more clients as a norm. Too often we take on business because of profit motives and leave little time to consider the implications of doing so.

When we pause to think about an ideal client, there is a common thread as demonstrated in this list produced in a recent workshop at the Business Support Group.

How many of these apply to you and your business?

- Has the capacity to pay
- Pays on time
- Pay some or all up front
- High profit & low maintenance
- Can provide repeat business
- Can and is willing to refer other potential clients
- Is based locally to your business or central to service area
- They want your product and recognise that
- Listens to and takes action on your advice
- Understands your service offered and/or value added
- Has the authority to make a decision to purchase
- Understands ROI or benefit and is not looking for the lowest price
- The relationship is open and transparent
- They are honest
- They understand priorities and your need to get the job done
- Provide thoughtful feedback
- They can't do the job themselves
- Their values align with yours
- Easy to get along with, friendly and supportive
- They take the time to clearly understand what you are offering and are realistic about the expected results and time frames
- They will be grateful and say thank you

Business Support Group is run by Pathfinder Advisors fortnightly on Fridays at the Regatta Hotel. For more information about this focused group of business owners, contact Steve Clark on 0408 754 976.


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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