There's a cultural and global shift in the way consumers empathise with big brand messaging. Gone are the days of saturated and (almost) pestering advertising, with modern audiences favouring message ...
At eCentral we have set out to create something valuable and it's happening.
The professionally produced eCentral Business Show has rapidly become the most frequently watched show across social media and particularly on Linkedin.
We are now actively recruiting a team of "resident experts" to appear on the show regularly, to fulfil our commitment of releasing valuable business insights and knowledge into the community.
The majority of businesses need to market themselves on the Internet these days in some way. Since 1998 we have resolved countless examples of mis-spent advertising money, websites that don't generat ...
Food for thought this morning with this highlight list of ways to influence...
I added transparency / integrity as I thought it was high on my personal list... But maybe that is grouped under cred ...
Throughout my IT career I have always been entertained at the appearance and popularity of new terminology.
All the rage this year is the term "BIG DATA".
I realise that small business and even med ...
In the drive for top search results for our clients the wins are sometimes a long time to come and the result of a determined, considered and consistent process by ourselves and client.
In the case ...
It was wonderful last time to have 6 people come along to my YouTube Meetup event so I can show off some of the best technologies that eCentral uses to produce our business show and do some demonstrat ...More
This wet weekend has kept me off the hiking trail which is a bit disappointing.
With time on my hands I bothered to take some phone calls on the computer repairs fast hotline.
With over 100 5 st ...
In business, we are constantly searching for more clients as a norm. Too often we take on business because of profit motives and leave little time to consider the implications of doing so.
When we pause to think about an ideal client there is a common thread as demonstrated in this list produced in a recent workshop on the topic.
Check out this list and see how many are desirable for your ideal client.
In a time when there is nothing but DIGITAL marketing, it's interesting to see leaders in their field being recruited by business heavyweights.
For example Nicole McInnes has recently been wooed :- ...
It's wonderful to see another 5 star review arrive for Abel Rent A Car.
It's absolute proof of how our reputation management program helps:
- Cull social media negativity
- Cultivate a good rep ...
Creating a storm across town or across the world, JetStream CRM is an integrated web based customer database from eCentral integrating prospecting, client data, contact, blog, social media posts, email marketing, quotes, projects and billing. Customisable and supported by real people, JetStream carries your sales people, drives process and delivers to your bottom line.
Which social media channel is right for me is a question that's frequently asked of us at eCentral.
It's a relevant question because no matter how small or large your business is there is a limit t ...
A business colleague recently used the metaphor about a business that has been in around for 14 years. The sole trader had postured himself as a success story for having made it that far. The underlyi ...More
When considering what content to blog, which products or even which business to be in, the question is always "where's the action?" As part of the ongoing cascade of truths from the book "Everybody Lies" from Seth Stephens-Davidowitz, we ponder the question from a new angleMore
Join 25 members + 20 plus guests at the BNI Pegasus Annual Visitor Networking event.
Bringing together the business focused and social membership of BNI Pegasus and new and past visitors is a great ...
Often at eCentral we are approached by start-ups and business producing a new product. It's great because it is green fields branding, an opportunity to let the juices roam free and create.
All too ...
It seems that one of the most common phrases you hear these days is "Know Like Trust" in business networking circles. Regardless of the event, meetups and/or social events oriented towards business it's always rattled out by the MC. We always get invited to get to Know, get to Like and get to Trust.
I have found it really interesting to break down this business mantra and see how it works in the Digital Marketing sphere.
So what's in there?
In typical fashion Google have launched yet another facility that further envelops us in the Google "ecosystem". Incredibly, most products are free and here is yet another example.
Last week they re-launched their web site building product that barely raised a pulse with the very well hidden free domain offer of xxxxx.business.site. We are aware that this has already resulted in a land rush of sorts.
A prime issue facing mobile business is collecting payments efficiently. Cash, direct deposit, credit cards and PayPal are pretty much essential to meet customer expectations. Credit card acceptance ...More
This new book by former Google employee Seth Stephens-Davidowitz reveals the truth about the big questions we ask the collective knowledge.
Not impressed by the advances in information technology this past year? Watch (or listen in the car :-) to the recent keynote speach at Google I/O.
Early on there is an account of just how much Goo ...
Not many would have noticed and there was no seismic shock to be measured anywhere in the world but the world shifted for me recently with the move from iPhone to an Android-powered OnePlus 3T.
Well worth the watch is this 2014 Boff Hoffman talk about the enormous waste of money and resources that has been funnelled into online marketing, social media marketing and digital brand activities.
Outstanding result for our client Whitehaven Xpress last week where we managed to get a business location registered onto Whitehaven Beach.
Via clever means we have been able to get recognised as t ...
Search Engine Optimisation (SEO) has continued to be seen as the Holy Grail of online digital marketing success. The rise of Google as the most popular search engine has forced digital marketers to ca ...More
From time to time I get approached by Australian businesses who are using IT and digital services from offshore locations. This is something that I will always be against, for a number of reasons:
From the 8th November 2016 to 9 December 2016 the Queensland Government are inviting submissions for funding grants.
The dollar for dollar grants up to $10,000 are available for Queensland small ...
If I were to present you with a hard cover edition of what was titled "The Alternate Bible" and tell you that it was being read by millions of people right now you would be automatically interested right.
If I were then to tell you that the Alternate Bible was based originally on the collective scribbles of a thousand monkeys and thrown into a paperback novel, your interest would be further pricked - I mean why were millions now reading these scribble?
This is the most common question asked of eCentral and our specialist high end digital marketing.
It would be great it the answer where easy to get more clicks on my web site, but unfortunately, it ...
From time to time, long lasting high trust relationships result in arrangements that might not otherwise be possible.
One such relationship is the marketing joint venture of the www.horrocksolicitors.com.au web site.
At eCentral we have been integrating websites into business since 1999, and along the way have assisted hundreds of business develop their online success.
We see many website builders forcing busi ...
As a search engine and e-marketing engineer for 18 years I always get a laugh at telemarketer phone calls from foreign shores offering "Search Engine Optimisation" services. The irony that they have t ...More
In the early days of the Internet it might have been possible to make a lot of money with a very basic website and virtually no online marketing. The most simple web site handed you new opportunity. A ...More
Just to confirm your suspicions, Facebook notes 11 million Australians have an account and 68% of them visit every day. What has come of a first world nation such that we have become this dedicated to ...More
12 years on and the Internet still has so much to offer as a software platform over and above the ugliness of the prior era Windows application software produced in the eighties and nineties.
Technology supplier to ChannelWhitsunday.com, eCentral has recently been on the job updating the mywhitsunday.com web site for the Rotary business and telephone guide. You will find efficient business search like never before stacking map, links and videos over the locale's most accurate and comprehensive guide.
You might be impressed that I live my life virtually spam free without the use of anti-virus or anti-spam software. Meanwhile there is no �real� messages lost to spam filters and those precious co ...More
1979, any given Tuesday night: I was eleven at the time and scantly remember sitting cross-legged on the lounge room floor to watch the TV news with a lamb chop dinner, boiled potatoes and beans. I ne ...More
ChannelWhitsundays.com produced our first online video advertisement over 3 years ago and today those videos are top of search results on the worlds 2nd most popular search engine, Youtube.com. As the ...More
In recent weeks one of my community roles has become active in my area of interest. The organisation's web site is moving forward. The process has included platform considerations, a variety of option ...More
I frequently get asked by people about migrating their web site to a different address or domain. People are concerned about the impact that it will have on marketing efforts or more importantly on se ...More
I am frequently questioned by people about the intricacies of getting on the first page of results for Google or other search engines. "Search Engine Optimisation", or "SEO" is the name given to the a ...More
Recently, Whitsunday businesses seem to have become more aware of their need for an effective Internet strategy... and by strategy I mean more than a funky looking web site. Too often during my career ...More