Who are these two?

Who's big data are you?


Mon 18 Jun 2018

Have you recognised that the world's digital consumers ("us") have come to expect that the most frequently used websites and apps should be free? Of course, you immediately recognise that I am talking about Facebook, Google, Instagram, Twitter, Linkedin, Spotify and a couple more.

The question for the thinking person should be: "How can they do this for free?"

Advertising is the answer almost always. Online advertising is now the way that the MAJORITY of "big tech" businesses generate revenue and on a GLOBAL SCALE and that is a TRUCKLOAD of money. From this truckload, Google gets more than 50% of it, and Facebook get a large chunk of the rest.

Given that eCentral and Google are 19 years old, I could be disappointed at how things have worked out, but the reality is that I did not kick off in a Silicon Valley garage at the right time. Granted garage businesses evolve into massive success often, you have to make sure it's the right garage and have perfect timing! On market timing, I recommend "Outliers" (Gladwell, Malcolm. Outliers. Penguin, 2009), oh and being second (Yahoo.com) :-)

Anyhow, the key thing to know here is that the big websites and apps we are constantly using are gathering bits of information and learning about us. For instance, I know that Facebook displays ads at me with offers of entrepreneurial seminars and dating. So does Google. They both know that I have a thirst for business success and ...   In that order.

Another example is Spotify's ability to accurately predict music that you might like to listen too and rolls in ads that seem relevant somehow.

Thankfully, it's anonymous and the advertisers don't get to know our names and contact details, but it's very real and very powerful... and we must be ok with it - there are literally billions of us in their hard-wired clutches.

Should you delete all your profiles and live under a bridge? That is one option.

Alternatively, know this truth:

IF YOU ARE USING A WEBSITE OR APP FOR FREE THEN YOU ARE THE PRODUCT.

Your behaviours and data = advertising opportunity.

Welcome to reality
John Nayler


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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