Are you Queensland's Best new business?


Mon 23 Jul 2018

Franchises have been regarded for some time now, as a way for an individual to become a business person overnight. The benefits are supposed to include a profitable business system, marketing as a group, and a ready-made customer base knocking at your door. Sounds like a dream right? For some it is - so why the growing disquiet?

Unfortunately, once you sign on the dotted line you are committed lock, stock and home, PLUS you might have just bought yourself the worst job in the world.

With little option, the unwitting have a minimal chance of escape and in the worst cases have invested life savings on a bad deal.

For the entrepreneurial minded, one would say that it is far less a risk to take a sheet of paper, list the problems you can see in the world and write down the ways to solve them. If you are creative and open-minded, you are sure to find an opportunity that is untapped, profitable and something that you could be passionate about. Interviewing Mike O'Hagan, founder of Mini-Movers in 2017 disclosed that was exactly his process. Mini Movers is now a notable national brand and he would probably say that it came with little risk. After all, if you missed the mark and the new venture went sideways, it might well be that you have only outlayed a small investment. It's then time to rinse and repeat having learned the lesson. Such is the entrepreneurial cycle.

At eCentral we have helped a number of startups and people who are new to the business game kick off a venture, however it's more likely that we engage with an existing business and find they have found a new opportunity or we uncover one for them. It's become such a regular occurrence, we might have to include it in the list of features!

We have learned that empowering the current business with a steady inflow of new business from our multi-channeled marketing and advertising program, that the entrepreneurial nature of the client or their operations discovers new ways to leverage markets or their client base.

For an existing franchise operator who has little hope, eCentral could well be the means to create a new profitable business to grow out of the merry-franchise-go-round. With skills, experience and knowledge from assisting new enterprise start ups (and having examined the failures) we have the resources in marketing, digital, brand development and the know-how to make the phone ring with that essential first customer for the new business enterprise.

Welcome to business reality
John Nayler


Client Stories

Learn about our clients succeeding as a result of eCentral's leading marketing and digital strategies.

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Is there a sure-fire way to get around loans easier? The award-winning Laura Sillano is eCentral's resident expert mortgage broker, and in this episode, she gives us a thinker. Should you consider an interest-only mortgage? This is worth listening to.

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News Blog



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Today at eCentral HQ was the first Queensland's Best Business Forum.

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Queensland's Best Marketing

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Events Calendar

Testimonials

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

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