Quote for the day: Your greatest expense in life is the money that you do not make


Wed 17 Oct 2018

So true that when we consider the cost of the opportunities missed, the work not done, the sale we did not close, the invoice we did not send. For what? Maybe we were being too generous. Maybe we should have taken that chance. Perhaps we put it off until tomorrow. Perhaps our mind was elsewhere.

For too long I have thought that "opportunity cost" only applied to Business. Consider the implications for personal life, goals and wealth creation and "opportunity cost" applies every day. Do the math for the compounding effect and the missed opportunity becomes an astronomical figure very quickly.

How much money will you not make today?


Client Stories

Learn about our clients succeeding as a result of eCentral's leading marketing and digital strategies.

Zenith Pools elevated to peak performance with eCentral Marketing Management

ecentral marketing management

Wed 10 Oct 2018
Pools are the quintessential status symbol for the Brisbane suburban lifestyle. There exists a buoyant market for quality pool builders.

Enter Craig Mathieson, who has made a career as a pool buil ...
More


Conquer Termites Northside takes the lead as Brisbane's best

Local search seo success

Wed 26 Sep 2018
The termite inspection business is founded on trust and local identity. While the quality of service stays a top priority, customers have to know who to call when pest problems arise. After years of s ...
More



eCentral Business Show

Tune into business with eCentral TV profiling interesting marketing and people profiles.

Are online mortgage calculators accurate? Laura Sillano, Pod Financial

Tue 20 Nov 2018
Online mortgage calculators could bring instant results and gratification. Going through the complications of one's finances, however, could get too real, too quickly. Our resident expert mortgage lender, the award-winning Laura Sillano helps make sense of these complications.

#OnlineMortgageCalculator #MortgageBroker #LauraSillano #PodFinancial #eCentral
More


How do mortgage brokers calculate living expenses? Laura Sillano, Pod Financial

Fri 16 Nov 2018
The award-winning Laura Sillano is the eCentral Business Show's resident expert mortgage broker. Laura gives insider insight on how lenders come to accept or reject loan applications, starting with your everyday living expenses.

#MortgageBroker #Lender #PropertyInvestment #Finance #LauraSillano #PodFinancial #eCentral
More


I am separating and I want to keep the family home - Laura Sillano, Pod Financial

Fri 09 Nov 2018
Separation and relationship breakdowns are incredibly tough times for any family - learn what it means to keep the family home should this occur. Laura Sillano of Pod Financial joins John Nayler on the eCentral Business Show to help enlighten us further.
More



News Blog

Google Adwords click through rates

No one clicks on Google Ads Adwords

Wed 07 Nov 2018

While the world watches in wonder as Google wealth and dominance of the online world climbs exponentially we wonder what is the reason?

Google AdWords crafted in the mid 2000 and become a powerhous ...

More


Queensland's Best Marketing

Welcome Sevice 2 Go to Queensland's Best

Fri 02 Nov 2018

Another signing to Queensland's Best Marketing Program. Welcome Service 2 go (www.service2go.com.au) to our rapidly expanding membership across Queensland's South East corner.

Adam and the crew fro ...

More


In an endless world of digital marketing offers...

In an endless world of digital marketing offers...

Thu 25 Oct 2018

Interesting to see this recent Mumbrella article sighting the over-the-top promises from a million wannaby digital marketers pursuing new customers wherever they can find them.

At eCentral, 19 year ...

More


Your greatest expense in life is the money that you do not make

Quote for the day: Your greatest expense in life is the money that you do not make

Wed 17 Oct 2018

So true that when we consider the cost of the opportunities missed, the work not done, the sale we did not close, the invoice we did not send. For what? Maybe we were being too generous. Maybe we shou ...

More




First in search, First in social media video, First on Google maps

Fri 12 Oct 2018

Nice one Al. working with Alan Ferguson and the team from Conquer Termites Northside, we continue to count the marketing victories and appreciate their being the pioneers of what has become "Queensland's Best Marketing Program". It's been so effective that we turned off all Google and Facebook ads at the start of the year and they have not looked back.

More


Marketing and digital management

Queensland based marketing program referral request

Sat 06 Oct 2018

eCentral's powerful and exclusive Queenslands' Best Marketing Program gained a new feature this week. Once it kicks in our clients will benefit even more and see their search engine positions shift !  ...

More



Events Calendar

Testimonials

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

Send