Zenith Pools elevated to peak performance with eCentral Marketing Management

Zenith Pools elevated to peak performance with eCentral Marketing Management

Wed 10 Oct 2018

Pools are the quintessential status symbol for the Brisbane suburban lifestyle. There exists a buoyant market for quality pool builders.

Enter Craig Mathieson, who has made a career as a pool builder. He moved back to the SE Queensland corner after many years in Gladstone. Craig is the classic Australian who believes in hard work, doing a great job and having clients whom are very satisfied with the outcome of the pool construction. With a pool building career of more than a quarter century, he has seen and dealt with all the challenges, plus he is more than willing to listen to what the client has in mind for the design of the new pool.

Just one problem. The phone is not ringing?

Referred to us by another of our outstanding clients, Craig engaged eCentral to produce a Strategic Marketing and Digital Plan to find the error of his marketing ways.

eCentral responded with a plan and found a red flag in Craig's branding that would leave most potential clients confused about the nature of his business and it's location. What's more, while Craig does a great job, there was little evidence of his work on display or spoken about online.

These are areas that eCentral's skills come to fore and the turnaround commenced.

Post planning, eCentral inducted Craig and his company into Queensland's Best Marketing Program for full spectrum marketing and digital management. Craig was only too happy to be immediately recognised as one of Queensland's Best AND benefited from eCentral's integrated marketing activities.

First thing to do - a new name. Appropriately Craig's Business is now "Zenith Pools Brisbane" as there is no question that he has reached a peak. Behind the name stands a complex process which eCentral uses to ensure that new business names work in every possible way.

To go with it, Craig and his new brand "Zenith" sport a new logo from our design team, new website with eCentral's cutting-edge marketing systems embedded, photography and a rapidly building story of success with his website adorned with wonderful case studies about key projects from his past.

... and that's just a few key things that eCentral do as part of its marketing management.

The strategy has proven a success! Zenith Pools is already receiving many calls from the new strategy and Craig has just started on his first top dollar project WIN, in his favoured target suburb of Hawthorne, Brisbane.

Just when Craig thought he had reached his peak, eCentral's marketing and digital management look, continued to deliver an avalanche of work.

eCentral is a specialist marketing and digital management business focused on delivering amazing results to Brisbane and South-East Queensland corner trades and residential service businesses. Working exclusively with just one of each trade in each geography, eCentral have the highest levels of marketing integrity and right now building an extensive network of the finest trades service businesses.

Contact eCentral today to book a personal consultation and preview of features from integrated and secret marketing and digital systems. Sign on to receive the benefits that so many other of Queensland's Best businesses enjoy.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11