CTS Termite and Pest Control - Baiting winning ways in digital marketing
Mon 10 Dec 2018
What a year it has been indeed for CTS Termite and Pest Control. After servicing numerous customers and leaving every home or business establishment with the best termite protection, CTS Termite and Pest Control is carrying some serious marketing momentum into 2019. This is thanks in part to them delegating their marketing to Queensland's digital marketing stalwarts, eCentral.
CTS Termite and Pest Control have always been excellent in providing the best termite inspection and pest control services, but back then not everyone knew how top notch their service standards were. CTS Termite and Pest Control used to have a website that was not engaging at all—choice of imagery was questionable and the message the website conveyed did not reflect the company's ethos whatsoever - that is, real termite and pest protection, done by best in the industry who actually care about their clients and their homes.
As soon as they understood that they needed to look as good as their services, CTS Termite and Pest Control tagged in eCentral to take care of their marketing concerns. eCentral focused on personalising and humanising their brand, and reminded their immediate and expanding audience about CTS Termite and Pest Control's passion even as a small business. From a website built on WordPress, eCentral moved CTS Termite and Pest Control to a brand new, faster, and more flexible JetStream platform. To gain good reach geographically, eCentral implemented its prized Suburbia strategy and revealed the untapped value of their existing customer base with electronic distribution mail (EDM) newsletters. As both eCentral and CTS Termite and Pest Control move strongly into 2019, both have worked together and developed their overall marketing and digital strategy to make sure the next year is only going to get better.
Being part of Queensland's Best Marketing Program brought CTS Termite and Pest Control to another level—it brought in more customers and helped attract great customers that matched the profile of their "ideal client". With the help of eCentral's marketing prowess, CTS Termite and Pest Control is now Gold Coast's go-to termite inspectors and pest controllers.