CTS Termite and Pest Control - Baiting winning ways in digital marketing


Mon 10 Dec 2018

What a year it has been indeed for CTS Termite and Pest Control. After servicing numerous customers and leaving every home or business establishment with the best termite protection, CTS Termite and Pest Control is carrying some serious marketing momentum into 2019. This is thanks in part to them delegating their marketing to Queensland's digital marketing stalwarts, eCentral.

CTS Termite and Pest Control have always been excellent in providing the best termite inspection and pest control services, but back then not everyone knew how top notch their service standards were. CTS Termite and Pest Control used to have a website that was not engaging at all—choice of imagery was questionable and the message the website conveyed did not reflect the company's ethos whatsoever - that is, real termite and pest protection, done by best in the industry who actually care about their clients and their homes.  

As soon as they understood that they needed to look as good as their services, CTS Termite and Pest Control tagged in eCentral to take care of their marketing concerns. eCentral focused on personalising and humanising their brand, and reminded their immediate and expanding audience about CTS Termite and Pest Control's passion even as a small business. From a website built on WordPress, eCentral moved CTS Termite and Pest Control to a brand new, faster, and more flexible JetStream platform. To gain good reach geographically, eCentral implemented its prized Suburbia strategy and revealed the untapped value of their existing customer base with electronic distribution mail (EDM) newsletters. As both eCentral and CTS Termite and Pest Control move strongly into 2019, both have worked together and developed their overall marketing and digital strategy to make sure the next year is only going to get better.

Being part of Queensland's Best Marketing Program brought CTS Termite and Pest Control to another level—it brought in more customers and helped attract great customers that matched the profile of their "ideal client". With the help of eCentral's marketing prowess, CTS Termite and Pest Control is now Gold Coast's go-to termite inspectors and pest controllers.


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Testimonials

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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