eCentral Business Show©

Valuable insights from business experts.


Does your website need to sell - John Dwyer

Mon 9:15pm 12 Feb 2018

There are certain factors of importance your business needs to work on in order to have a website that truly "sells." It begins with the impact of the website itself, and its initial impressions. According to John Dwyer, it is important for a website to be a "24/7 sales person," and shouldn’t just be treated as an information portal.

Businesses need to have a creative homepage headline that's easily accessible, digestable and understandable. John Dwyer also advises that in order for you to make a sales machine based on the information you have, there are some key ingredients to consider. Information should be delivered with a certain degree of specificity in order for people to directly understand any headlining topics as well as details written on the page.

Branding is also a big component. Your website has to support your brand demeanour and when it comes to online presence, your branding must shine through with consistency across all your platforms and media.  It needs to have purpose, providing value, trustworthiness and reassurance.

John Nayler notes that “Websites are functional, websites do things, websites educate people and forming them.’’  In addition to this, websites are dynamic beings that allow individuals to interact and learn from them.

If you want to learn more about website strategies that work, contact John Dwyer today through https://www.theinstituteofwow.com/.


Meet our resident experts

Robert King

Robert King

Accountant

Robert is a fully qualified Chartered Accountant, Registered Tax Agent & Xero Guru. He spends his time helping clients through all stages of the business cycle from setting up a business through to its eventual sale.

Laura Sillano

Laura Sillano

Mortgage Lending

Laura is a Residential Mortgage Broker with over 11 years experience. She is passionate about educating her clients about their options, and provides mortgage lending advice that is grounded by life experience.

Helen Baker

Helen Baker

Financial Planning

Helen Baker, founder of On Your Own Two Feet, is an experienced financial adviser and firmly believes in the benefits of having a strong team of professionals to underpin your financial foundations.



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Testimonials

What business leaders say about eCentral

"... consistently impressed with quality software"

... continuously and consistently impressed with quality software systems, web site design and now digital marketing. Key to the success in the past two years eCentral assisted us with their reputation management service that has positioned us as one of the most highly rated and recognised conveyancing practises in Queensland.

John Horrocks
River City Conveyancing

... placed us in an enviable position...

eCentral's involvement with Cumberland Charter Yachts since 1998 has always resulted in quality results, return on investment and systems supporting the business and operational processes. eCentral's engagement consistently operated with integrity and close adherence to our operational and business goals. The web site, software and supporting marketing advice has placed us in an enviable position in the view of market contemporaries.

Charlie Preen
Cumberland Charter Yachts

Great product, great service within great time

The eCentral team were clear and precise with executing my website, branding and marketing needs. They were on time, on price and fit perfectly the vision I set out for. John is a completely professional and emapthic person who I would highly recommend for any business looking to improve their digital marketing and systems.

Andrea
Coffee Service Packaging