How to make your own Video Studio

Wed 21 Nov 2018

Any business that is serious about participating in the digital marketing world should have or be implementing a video studio into their business. They should also have the basis of a video production strategy. If you don't have a video strategy or a studio, then it is time for action!

At eCentral we have been Youtube'ing since 2007 and have seen the power of what online video can provide to the world. The original project was with business owner John Nayler partnering with a local video professional to become the local TV station host, in a locality scarcely serviced by big media. In Airlie Beach, was a well known brand, though the locals did not really get it... and as the project was prior to the ubiquity of Facebook and other social media, distributing the videos was done by monthly newsletter. Seems that eCentral was well ahead of the game... again. also participated heavily in the Best Job in the World - the award-winning, world leading marketing campaign from Queensland Tourism in 2009.

Resurrecting the video production skill set and literally dusting off the cameras in mid 2017, was the innovative step of creating the eCentral Business Show. Interviewing experts and leaders, the eCentral Business Show was a finalist in the Social Media Marketing Awards 2018. Having produced over 200 episodes in 18 months is no mean feat, plus building a 22k+ audience on Linkedin - where the interviews have the most relevance.

As the eCentral Business Show gathered significance and traction, eCentral used a meager budget to build a studio suitable for moderate to high quality videos to be produced in-house.

See the picture associated to find these essential items.

Sony HD video camera (on tripod)
Pretty much any HD camera will do. 4K is not important. Having external Mic and Headphone jacks is! Be sure to get a camera that has ability to take audio in from the mixing desk, and push it out to the headphones being worn by the camera operator.

Sennheiser wireless microphones
Sennheiser is a recognised leader in wireless mics and the EW100 series is renowned throughout the world of music and staging. There are other brands, but we have used Sennheiser for 10 years in terrible sometimes wet conditions. It might sound funny, but sound is as important as the vision, if not higher. Surprised?

Mixing desk
Keep it simple, but a mixing desk gives ability to turn up quiet talkers (like the ones you can't hear at noisy parties)  :-) and turn down the over confident (like John).

Rugs and Curtains
Are we still talking about sound? Yes, it turns out. Most places that you might like to set up a basic studio will have hard walls, hallways and other objects that are going to bounce the sound waves around giving that all too familiar echo that does not sound great at all. Spread some rugs around and hang some curtains as possible, to soak up the extra noise.

Finally something that is not about sound. :-) Video loves light, lots of it, and better still have it come from 2 or 3 angles, to minimise shadows and feed the camera what it loves - light!  Lots of options for lighting, with some consideration of the colour of the lights and the now popular fab LED panels which we don't have yet.

Table and chairs
We opted for a panel environment, like The Panel or The Footy Show.. and it works. The nice thing is that people new to media and being interviewed commented on the safety they feel behind a desk - believe it or not. For more relaxed interview with more media savvy people, comfy chairs and a side table would be a better way to go.

As we work down the list of priorities, the styling finally rates in this tech-first guide :-) We opted for a set of shelves found on Gumtree and gradually purchased books n things at opportunity shops. Another option for backdrop that we looked at was a printed curtain.. We would have liked a bare brick style to get a basement-feel, but it did not happen. The other thing handy in the backdrop is a TV or monitor showing some relevant image or styling - looks more like a TV show that way too.

Adobe Premiere Pro is where we chopped off the start and finish of the videos, do some basic titles and post-roll. It's all systemised, so the edit is seriously down to about 5 minutes.... and then export to your favourite format with Adobe Media Encoder (mindful of what the preferred social media dictates, be it Square, 16:9 for instant social media and YouTube or Linkedin and look professional ... or export to mp3 (sound only) for your podcast.

Maybe you are wondering why we don't:
- Green screen: extra level of complexity
- Multi-camera shoots: More editing, more complexity
- Shoot Q and A as separate segments: more editing, more complexity

Other red hot tips:
1. Shoot a batch in a sitting
We started to do two at a time, then three. The record is 9. Make a session of it - get everything right and then punch out enough video for posting weekly for to social media for a month ... or two.

2. Having a checklist
Sounds simple, but checklists stop people dying and planes crashing (The Checklist Manifesto, Atul Gawande). We have a 20 point checklist for setting up and a shorter one for packing up. Save yourself a truck load of anger and recording restarts with checklist items as simple as:
- Put all phones on silent
- Put batteries on charge

3. Don't take it too seriously
If you are going to participate in social media video then you need to dial the personality to 140% and have fun. Social media is about people, so lots of emotion needs to be on show to cut through into target brains.

eCentral uses our video and studio for a variety of business engagements, social media production and our own eCentral Business Show. Plan a visit to see the studio at eCentral HQ. Contact eCentral on 0407 15 13 11 to make a time and maybe shoot a pilot episode using our studio.

Client Stories

Learn about our clients succeeding as a result of eCentral's leading marketing and digital strategies.

CTS Termite and Pest Control - Baiting winning ways in digital marketing

Mon 10 Dec 2018
CTS Termite and Pest Control are good at what they do. Only problem was, did their demographic know that? Here's what eCentral did to help ensure CTS Termite and Pest Control remained front of mind when Gold Coast residents required top notch termite and pest control .

#pestcontrolgoldcoast #ctstermiteandpestcontrol #cts

eCentral - Insulating winning digital marketing strategies

Search engine optimisation and local search

Tue 04 Dec 2018
Digital marketing specialists, eCentral, have helped countless businesses shine online. See how eCentral helped Eureka Insulation based out of Sydney.

Growing their business organically - eCentral for Tree Essence

marketing for arborists, marketing for tree loppers

Tue 27 Nov 2018
Capturing the essence of what your business does is the key to any successful and organic marketing strategy. Take note of what eCentral did to help Tree Essence, thrive.

eCentral Business Show

Tune into business with eCentral TV profiling interesting marketing and people profiles.

Why should I choose an interest only mortgage? Laura Sillano, Pod Financial

Sat 08 Dec 2018
Is there a sure-fire way to get around loans easier? The award-winning Laura Sillano is eCentral's resident expert mortgage broker, and in this episode, she gives us a thinker. Should you consider an interest-only mortgage? This is worth listening to.

#InterestOnly #Mortgage #MortgageBroker #LauraSillano #PodFinancial #eCentral

How much should I borrow? Laura Sillano, Pod Financial

Fri 30 Nov 2018
How much should you borrow? Is that the right question to ask? eCentral's resident expert mortgage broker Laura Sillano draws expectations and hands us the reality of lending.

#MortgageBroker #FinancialPlanning #Lending #LauraSillano #PodFinancial #eCentral

Are online mortgage calculators accurate? Laura Sillano, Pod Financial

Fri 23 Nov 2018
Online mortgage calculators could bring instant results and gratification. Going through the complications of one's finances, however, could get too real, too quickly. Our resident expert mortgage lender, the award-winning Laura Sillano helps make sense of these complications.

#OnlineMortgageCalculator #MortgageBroker #LauraSillano #PodFinancial #eCentral

News Blog

Business is like the first space flights

Sat 24 Nov 2018

Feel like an astronaut sometimes as a business owner, alone in space and dependent on a bunch of people on the ground level to keep you in space?

You have expended so much energy getting off the gr ...


Queensland's Best business Forum

Thu 22 Nov 2018

Today at eCentral HQ was the first Queensland's Best Business Forum.

Bringing together the members of this very unique and diverse marketing program for a meeting was powerful, and an opportunity t ...


how to make a video studio

How to make your own Video Studio

Wed 21 Nov 2018

Any business that is serious about participating in the digital marketing world should have or be implementing a video studio into their business. They should also have the basis of a video production ...


Google Adwords click through rates

No one clicks on Google Ads Adwords

Wed 07 Nov 2018

While the world watches in wonder as Google wealth and dominance of the online world climbs exponentially we wonder what is the reason?

Google AdWords crafted in the mid 2000 and become a powerhous ...


Queensland's Best Marketing

Welcome Sevice 2 Go to Queensland's Best

Fri 02 Nov 2018

Another signing to Queensland's Best Marketing Program. Welcome Service 2 go ( to our rapidly expanding membership across Queensland's South East corner.

Adam and the crew fro ...


In an endless world of digital marketing offers...

In an endless world of digital marketing offers...

Thu 25 Oct 2018

Interesting to see this recent Mumbrella article sighting the over-the-top promises from a million wannaby digital marketers pursuing new customers wherever they can find them.

At eCentral, 19 year ...


Events Calendar


What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11