Did you know that we do 360 degree photos

Did you know that we do 360 degree photos


Fri 24 May 2019

Innovation and disruption are things we love to discuss when it comes to your marketing strategy here at eCentral. A part of our digital marketing strategy in Queensland's Best Marketing Program is to upload (where relevant) 360 degree panorama photos from your shop fronts or projects. This will help captivate your audience and develop a better "view" of your product or service offering. Contact us today to see how we can help boost your business's visibility through our powerful digital marketing strategies.



News Blog

Did you know that we do 360 degree photos

Did you know that we do 360 degree photos

Fri 24 May 2019

Innovation and disruption are things we love to discuss when it comes to your marketing strategy here at eCentral. A part of our digital marketing strategy in Queensland's Best Marketing Program is to ...

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4 key lessons from 20 years of marketing and digital management

Tue 23 Apr 2019

The hundreds of projects which we have undertaken over 20 years in websites and digital  have enlightened us so much, about the nature of effective marketing.

Throughout those 20 years we have come ...

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20 years of marketing and digital

Success is sometimes 20 years in the making

Mon 08 Apr 2019

Quite an auspicious day today with eCentral turning 20 years of age.

Yes, it's been 20 years since eCentral presented it's first invoice. What a journey it has been.

It's particularly notable t ...

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eCentral covered the Best Job in the World like no other

How was eCentral able to capitalise on the Best Job in the World?

Fri 05 Apr 2019

As luck tends to shine on eCentral, it so happened that business owner John Nayler had a round-the-world ticket booked for January 2009. Despite the holiday intentions, John had been an avid Youtuber  ...

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marketing management

Expertise unquestioned from Stouch Auto and Mechanical

Mon 25 Mar 2019

Work continues with our marketing management to assist the wonderful new client Stouch Auto and Mechanical.

Their brand new website built on our in-house Jetstream platform comes with the assurance ...

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social revolution logo, fist and smart phone

Imitation, infringement or flattery?

Mon 18 Mar 2019

In mid 2018 at eCentral we had an idea to use our video media studio to develop a new show called the "#socialrevolution".  The concept was developed in order to have fun with social media dependance. ...

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Queensland's Best

Queensland's Best succeed via collaborative forum as well

Fri 15 Mar 2019

With the growing success of Queensland's Best Marketing Program we struggle to get representation around a table for the number of geographical spread of our clients. Such was the case at our business ...

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Digital marketing

Spirally Google and Facebook advertising costs reaffirm traditional digital marketing methods

Fri 14 Dec 2018

As Google and Facebook continue to line their pockets with global wealth that would make any billionaire blush, their stranglehold on modern advertising is reaffirming the price point value of traditi ...

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Business is like the first space flights

Sat 24 Nov 2018

Feel like an astronaut sometimes as a business owner, alone in space and dependent on a bunch of people on the ground level to keep you in space?

You have expended so much energy getting off the gr ...

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Queensland's Best business Forum

Thu 22 Nov 2018

Today at eCentral HQ was the first Queensland's Best Business Forum.

Bringing together the members of this very unique and diverse marketing program for a meeting was powerful, and an opportunity t ...

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how to make a video studio

How to make your own Video Studio

Wed 21 Nov 2018

Any business that is serious about participating in the digital marketing world should have or be implementing a video studio into their business. They should also have the basis of a video production ...

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Google Adwords click through rates

No one clicks on Google Ads Adwords

Wed 07 Nov 2018

While the world watches in wonder as Google wealth and dominance of the online world climbs exponentially we wonder what is the reason?

Google AdWords crafted in the mid 2000 and become a powerhous ...

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In an endless world of digital marketing offers...

In an endless world of digital marketing offers...

Thu 25 Oct 2018

Interesting to see this recent Mumbrella article sighting the over-the-top promises from a million wannaby digital marketers pursuing new customers wherever they can find them.

At eCentral, 19 year ...

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Your greatest expense in life is the money that you do not make

Quote for the day: Your greatest expense in life is the money that you do not make

Wed 17 Oct 2018

So true that when we consider the cost of the opportunities missed, the work not done, the sale we did not close, the invoice we did not send. For what? Maybe we were being too generous. Maybe we shou ...

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First in search, First in social media video, First on Google maps

Fri 12 Oct 2018

Nice one Al. working with Alan Ferguson and the team from Conquer Termites Northside, we continue to count the marketing victories and appreciate their being the pioneers of what has become "Queensland's Best Marketing Program". It's been so effective that we turned off all Google and Facebook ads at the start of the year and they have not looked back.

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Marketing and digital management

Queensland based marketing program referral request

Sat 06 Oct 2018

eCentral's powerful and exclusive Queenslands' Best Marketing Program gained a new feature this week. Once it kicks in our clients will benefit even more and see their search engine positions shift !  ...

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Digital marketing

Queensland's Best Marketing Program is interviewing Arborists this month

Thu 04 Oct 2018

Backlinks are the hot topic this week as Queensland's Best Marketing Program found another gear. We have worked out a way and now engineering means to create powerful authentic backlinks for members o ...

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marketing with video podcast

Termite Talk - Marketing Technology with video podcasting

Thu 20 Sep 2018

One of the powerful things we produce for our 5 star client, Conquer Termites Northside is a video podcast series - "Termite Talk".... with video discussion of important termite and pest control knowl ...

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Marketing project timeline

eCentral's Strategic Marketing and Digital Plans - Saving businesses time and time again

Tue 31 Jul 2018

At eCentral, our passion is delivering results with our "Queensland's Best Marketing Program". We have found that parallel effort with our multi-channel programs deliver, but we know that EXCELLENT re ...

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Before leadership was a science there were Shackleton

Before leadership was a science there were Shackleton

Tue 31 Jul 2018

After participating in a number of Antarctic expeditions, Sir Ernest Shackleton set out in 1914 with the intent of crossing the Antarctic. Unfortunately, Shackleton found his ship, along with its crew ...

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Are you Queensland's Best new business?

Mon 23 Jul 2018

Franchises have been regarded for some time now, as a way for an individual to become a business person overnight. The benefits are supposed to include a profitable business system, marketing as a group, and a ready-made customer base knocking at your door. Sounds like a dream right? For some it is - so why the growing disquiet?

Unfortunately, once you sign on the dotted line you are committed lock, stock and home, PLUS you might have just bought yourself the worst job in the world.

With little option, the unwitting have a minimal chance of escape and in the worst cases have invested life savings on a bad deal.

For the entrepreneurial minded, one would say that it is far less a risk to take a sheet of paper, list the problems you can see in the world and write down the ways to solve them. If you are creative and open-minded, you are sure to find an opportunity that is untapped, profitable and something that you could be passionate about. Interviewing Mike O'Hagan, founder of Mini-Movers in 2017 disclosed that was exactly his process. Mini Movers is now a notable national brand and he would probably say that it came with little risk. After all, if you missed the mark and the new venture went sideways, it might well be that you have only outlayed a small investment. It's then time to rinse and repeat having learned the lesson. Such is the entrepreneurial cycle.

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Digital marketing

Two (2) more clients sign up to Queenslsand's Best Marketing Program

Sun 15 Jul 2018

At eCentral, we continue to celebrate "Queensland's Best".  We have just added two (2) more trade and residential service businesses to the fold. These new recruits further bolster a rapidly growing group of professional businesses committed to delivering high-quality services across the South East Queensland corner.

With the recent renaming of our multi-faceted marketing system as "Queensland's Best Marketing Program", we provide our clients with the best SEO technology, attractive fast websites, reputation building, programmed content, sales training, CRM, case studies, video blogging... and whatever else we need to do to deliver the marketing success they deserve.

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Are you using mobile payments? The end game for big business.

Sun 08 Jul 2018

Don't get me wrong, I love using Google Pay. To be honest, I am not even sure where my physical credit card is these days.

If you are like me though, you are now one of the 25%^ of people in Australia using Apple Pay or Google Pay (as smartphone preference dictates). Why does big tech want to offer this service?

The truth below the surface of this convenience is that the biggest companies in the world want to further enshrine their intimate knowledge of "you" by knowing your spending. Elsewhere the digital industry predicts that In the future they are likely to want to offer credit services and have their own banking system. One further step and you can see that they would also like their own currency. Apple "coin" here we come.
[more]

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Voice home speaker USA

Let the voice be with you

Mon 02 Jul 2018

The race Is on in major tech to determine who dominates voice recognition. Apple asserted themselves early in the game with half-baked Siri. She sounded great at Apple's keynote release and the crowd went wild, but in reality, that presentation would have been canned. Year's later, none of my drawling or otherwise Aussie friends use Siri regularly.

Over on the Android platform we are enjoying levels of speech recognition rated as "way-cool". I am one of a growing number of people that regularly answer emails, send texts, writes content, oops speaks content and blogs using Google's voice recognition. Google assistant is also understanding commands extremely well for activities such as opening apps, "navigate too ..", "set an alarm for 5am Wednesday morning", etc. It was back in May 2017 that at Google IO it was announced that Google Voice recognition was down to 5% errors. Put in relatable terms, that is one word wrong in 20. Some of my friends can't manage that rate of comprehension! Google's voice recognition is otherwise embedded in Google Search, Docs, a plugin for Chrome, and Google's "Home" device.

So who is winning the race for voice globally?

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digital marketing subscription models

Subscription models - the future of the Internet (not advertising)

Mon 25 Jun 2018

At a global scale, so-called "big tech" businesses are raking it in. Some of them are banking huge profits, others re-investing everything. Yes, everything. They have come to realise that delivering videos, music, content, social media platforms, search results or overpriced sexy phones to people on a worldwide basis scales quite nicely. You might have thought that the different cultures might prefer one construct over another but it turns out that at a deep psychological level we are all programmed similarly.

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Queensland's Best business program

Queensland's Best Marketing Program

Fri 22 Jun 2018

Today at eCentral we announce our group award brand strategy of "Queensland's Best". Awarded annually, we ask our clients to achieve and sustain an online rating of 4.9 / 5.0. In this very "uber" way of measuring long-term customer satisfaction, we know that our clients are worthy of the accolade and that together we are delivering a quality promise to customers. Click through to read the full announcement and how it can work for your business marketing success.

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Who are these two?

Who's big data are you?

Mon 18 Jun 2018

Have you recognised that the world's digital consumers ("us") have come to expect that the most frequently used websites and apps should be free? Of course, you immediately recognise that I am talking about Facebook, Google, Instagram, Twitter, Linkedin, Spotify and a couple more.

The question for the thinking person should be: "How can they do this for free?"

Advertising is the answer almost always. Online advertising is now the way that the MAJORITY of "big tech" businesses generate revenue and on a GLOBAL SCALE and that is a TRUCKLOAD of money. From this truckload, Google gets more than 50% of it, and Facebook get a large chunk of the rest.

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World digital usage January 2018

EOFY'n Tax: Plan marketing and digital for 18/19 and write off the cost this year

Thu 14 Jun 2018

Until the end of June 2018, eCentral are offering our Strategic Digital Marketing Plans at a never to be repeated price.

We all expect our businesses to grow, but what are we doing about it? Start the new financial year by discovering your marketing blind spots and kick off new channels for lead generation and engage new customers.

eCentral has researched and reported across a diversity of industries and we probably already know yours. We are constantly finding new opportunities and always surprise our clients with new means for them to acquire more business. What's more, our strategic marketing plans are a disclosure more than 20 years of digital marketing industry experience across the depth of our knowledge which guarantees that we reveal new marketing methodologies and blind spots every single time.

We are so confident, each report comes with a 100% money back guarantee. A 100% money back guarantee in advertising and marketing - that could be a world first!

Join the ranks of the informed, give your marketing the tune-up it needs and grow your sales into 18/19.

To get your strategic digital marketing plan prior to June 30, call 0407 15 13 11 and quote the promo code "EOFY" to get the End Of Financial Year super special price of $1,504.

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Marketing you dont know you dont know

Looking for advertising options? The choices have become too few in marketing today.

Mon 11 Jun 2018


Marketing and advertising is all about gaining thoughts in the minds of your target market or consumers in general, and since the death of traditional media the most precious piece of channels in marketing and advertising is in literally in the hands of everyone owning a smartphone. So when people's eyes moved away from paper and TV screens, businesses' ad budgets followed along. In this global ad casino, two companies are constantly winning big, you might've heard of them; Google and Facebook, ring a bell? According to Sterling's (2018) presentation of digital ad spending reports in 2017, $40.6B was spent on digital ads with 54% of those can be seen in smartphones. It can be seen in the report that traditional media are still on the board, but it looks so tiny next to its younger brother the Internet.

Read on the full blog post...

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Social Media Marketing Awards Finalist

eCentral Business Show listed as finalist in the Australian Social Media Marketing Awards

Thu 07 Jun 2018

eCentral Business Show has made the finalists list for the "Best Use of Linkedin" at the Australian Social Media Marketing Awards 2018. The next step is the awards night mid-August at Rydges World Squ ...

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Who is Queensland's best pool builder?

Who is Queensland's best pool builder?

Fri 18 May 2018

At eCentral, the search is on to find Queensland's Best Pool Builder so we can work with them to tell the world how great they are. This weekend our investigation moves to the Brisbane Pool Show where we will be located at booth A20. We will be speaking with the Queensland pool building industry in person and showcase how our "Business Class" marketing program works so well.

Our marketing program uses a myriad of ways and tailor-made to suit our client's marketplace. The multi-faceted strategies work across Google, Social Media, YouTube and other outlets to build a market presence that is inescapable for their prospective clients.

eCentral is Queensland's highest rated marketing and digital agency with a track record of success.

eCentral work exclusively by industry and geography to ensure that we are focused on our client's best interests and drive business to their door.

Start the conversation today, call 0407 15 13 11 and speak with eCentral Principle John Nayler or see us at the Brisbane Pool Show 26th and 27th May, Brisbane "Ekka" Show Grounds.

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SEO Search engine optimisation success

Google search engine success with our unique and secret SEO formula.

Tue 24 Apr 2018

A celebration is sometimes a rare thing in the digital marketing game ... and may appear to be for quirky reasons when it happens. This is one of those times.

In this case, one of our leading clients Conquer Termites Northside, we recently took our foot off the throttle to check the mirrors.

Or original project spec from June 2017 included the desire to rank on a key niche Google search.

There are roughly 2000 words in a Google search result and our goal is to own as many as possible for our clients ... and in this case, we have substantially overachieved.

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Business Class - A proven strategy to increase your customers

Mon 09 Apr 2018

Take your marketing to the next level with "Business Class". Over 100 proven methods are the culmination of our 19 years in marketing, digital, SEE, GMM and web design. A tailored marketing system for your business is a phone call away and features strategies and techniques we demonstrate working for our clients.

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Financial Review report about the loss of control in marketing

Proctor and Gamble take shots at marketing and media industry

Mon 12 Mar 2018


There's a cultural and global shift in the way consumers empathise with big brand messaging. Gone are the days of saturated and (almost) pestering advertising, with modern audiences favouring message ...

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Video Social Media

Are you an expert?

Fri 09 Mar 2018

At eCentral we have set out to create something valuable and it's happening.

The professionally produced eCentral Business Show has rapidly become the most frequently watched show across social media and particularly on Linkedin.

We are now actively recruiting a team of "resident experts" to appear on the show regularly, to fulfil our commitment of releasing valuable business insights and knowledge into the community.

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Digital Marketing Plan

Does your business have a Digital Marketing Flight Plan?

Mon 06 Nov 2017


The majority of businesses need to market themselves on the Internet these days in some way. Since 1998 we have resolved countless examples of mis-spent advertising money, websites that don't generat ...

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Influence - which one do you use?

Influence - which one do you use?

Fri 27 Oct 2017

Food for thought this morning with this highlight list of ways to influence...

I added transparency / integrity as I thought it was high on my personal list... But maybe that is grouped under cred ...

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Big data? You should be happy with ALL data.

Thu 26 Oct 2017


Throughout my IT career I have always been entertained at the appearance and popularity of new terminology.

All the rage this year is the term "BIG DATA".

I realise that small business and even med ...

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Search engine optimsation success

Number one in search engine optimisation with a bullet

Tue 24 Oct 2017


In the drive for top search results for our clients the wins are sometimes a long time to come and the result of a determined, considered and consistent process by ourselves and client.

In the case  ...

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YouTube Meetup blog a great success

YouTube Meetup blog a great success

Tue 17 Oct 2017

It was wonderful last time to have 6 people come along to my YouTube Meetup event so I can show off some of the best technologies that eCentral uses to produce our business show and do some demonstrat ...

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Haunted by good reputation

Haunted by good reputation

Sun 15 Oct 2017

This wet weekend has kept me off the hiking trail which is a bit disappointing.

With time on my hands I bothered to take some phone calls on the computer repairs fast hotline.

With over 100 5 st ...

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Who is your ideal client?

Who is your ideal client? Here are some suggestions

Tue 03 Oct 2017

In business, we are constantly searching for more clients as a norm. Too often we take on business because of profit motives and leave little time to consider the implications of doing so.

When we pause to think about an ideal client there is a common thread as demonstrated in this list produced in a recent workshop on the topic.

Check out this list and see how many are desirable for your ideal client.

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Swipe left for broccoli

Swipe left for broccoli

Sat 23 Sep 2017

In a time when there is nothing but DIGITAL marketing, it's interesting to see leaders in their field being recruited by business heavyweights.

For example Nicole McInnes has recently been wooed :- ...

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Look at this bright review

Another 5 star review for Abel Rent A Car from our reputation management program

Mon 18 Sep 2017

It's wonderful to see another 5 star review arrive for Abel Rent A Car.

It's absolute proof of how our reputation management program helps:
- Cull social media negativity
- Cultivate a good rep ...

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JetStream CRM - Customer Databasing for the modern day

Fri 08 Sep 2017

Creating a storm across town or across the world, JetStream CRM is an integrated web based customer database from eCentral integrating prospecting, client data, contact, blog, social media posts, email marketing, quotes, projects and billing. Customisable and supported by real people, JetStream carries your sales people, drives process and delivers to your bottom line.



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Which social media channel is right for me?

Which social media channel is right for me?

Mon 04 Sep 2017

Which social media channel is right for me is a question that's frequently asked of us at eCentral.

It's a relevant question because no matter how small or large your business is there is a limit t ...

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The end of adolescence looms

The end of adolescence looms

Sun 03 Sep 2017

A business colleague recently used the metaphor about a business that has been in around for 14 years. The sole trader had postured himself as a success story for having made it that far. The underlyi ...

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Goofy or sexy - which is the best content?

Sat 02 Sep 2017

When considering what content to blog, which products or even which business to be in, the question is always "where's the action?" As part of the ongoing cascade of truths from the book "Everybody Lies" from Seth Stephens-Davidowitz, we ponder the question from a new angle

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BNI Pegasus Visitor Networking Event.

Mon 14 Aug 2017

Join 25 members + 20 plus guests at the BNI Pegasus Annual Visitor Networking event.

Bringing together the business focused and social membership of BNI Pegasus and new and past visitors is a great ...

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What does the Google name have?

Have you noticed this about big online brands?

Wed 12 Jul 2017

Often at eCentral we are approached by start-ups and business producing a new product. It's great because it is green fields branding, an opportunity to let the juices roam free and create.

All too ...

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Know Like Trust

Know, Like, Trust - What does it mean?

Fri 30 Jun 2017

It seems that one of the most common phrases you hear these days is "Know Like Trust" in business networking circles. Regardless of the event, meetups and/or social events oriented towards business it's always rattled out by the MC. We always get invited to get to Know, get to Like and get to Trust.

I have found it really interesting to break down this business mantra and see how it works in the Digital Marketing sphere.

So what's in there?

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Google My Business .business.site

Would you like a free landing page at xxxxxx.business.site ?

Thu 22 Jun 2017

In typical fashion Google have launched yet another facility that further envelops us in the Google "ecosystem". Incredibly, most products are free and here is yet another example.

Last week they re-launched their web site building product that barely raised a pulse with the very well hidden free domain offer of xxxxx.business.site. We are aware that this has already resulted in a land rush of sorts.

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Square app review

Get Square with credit card payments today. Accept them through your smartphone with this app.

Wed 14 Jun 2017

A prime issue facing mobile business is collecting payments efficiently.  Cash, direct deposit, credit cards and PayPal are pretty much essential to meet customer expectations.  Credit card acceptance ...

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Seth Stephens-Davidowitz

Everybody Lies: Big Data, New Data And What The Internet Can Tell Us About Who We Really Are

Tue 23 May 2017

This new book by former Google employee Seth Stephens-Davidowitz reveals the truth about the big questions we ask the collective knowledge.

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Not blown away by the recent Information Technology advances? You should be ...

Sun 21 May 2017

Not impressed by the advances in information technology this past year? Watch (or listen in the car :-) to the recent keynote speach at Google I/O.

Early on there is an account of just how much Goo ...

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One Plus 3T

8 Reasons to switch to Android from iPhone

Sun 21 May 2017

Not many would have noticed and there was no seismic shock to be measured anywhere in the world but the world shifted for me recently with the move from iPhone to an Android-powered OnePlus 3T.




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The Golden Age of Bullshit

Mon 15 May 2017

Well worth the watch is this 2014 Boff Hoffman talk about the enormous waste of money and resources that has been funnelled into online marketing, social media marketing and digital brand activities.

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Google map place registered onto Whithaven Beach

Straight to the pool room for our postcard arriving TO Whitehaven Beach

Tue 18 Apr 2017

Outstanding result for our client Whitehaven Xpress last week where we managed to get a business location registered onto Whitehaven Beach.

Via clever means we have been able to get recognised as t ...

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Black hat seo

What is Black Hat SEO?

Thu 02 Mar 2017

Search Engine Optimisation (SEO) has continued to be seen as the Holy Grail of online digital marketing success. The rise of Google as the most popular search engine has forced digital marketers to ca ...

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Why on earth would you offshore or outsource?

Fri 02 Dec 2016

From time to time I get approached by Australian businesses who are using IT and digital services from offshore locations. This is something that I will always be against, for a number of reasons:

...

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Small Business Digital Grants Program

Tue 15 Nov 2016

From the 8th November 2016 to  9 December 2016 the Queensland Government are inviting submissions for funding grants.

The dollar for dollar grants up to $10,000 are available for Queensland small  ...

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Why the hell do you want to use Wordpress?

Mon 14 Nov 2016

If I were to present you with a hard cover edition of what was titled "The Alternate Bible" and tell you that it was being read by millions of people right now you would be automatically interested right.

If I were then to tell you that the Alternate Bible was based originally on the collective scribbles of a thousand monkeys and thrown into a paperback novel, your interest would be further pricked - I mean why were millions now reading these scribble?

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Whitehaven Xpress to Whitehaven Beach

How do I get more visitors to my web site?

Thu 29 Sep 2016

This is the most common question asked of eCentral and our specialist high end digital marketing.

It would be great it the answer where easy to get more clicks on my web site, but unfortunately, it ...

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Horrocks Solicitors

Digital marketing: joint ventures with eCentral

Tue 20 Sep 2016

From time to time, long lasting high trust relationships result in arrangements that might not otherwise be possible.

One such relationship is the marketing joint venture of the www.horrocksolicitors.com.au web site.


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Why is my website not working?

Wed 07 Sep 2016

At eCentral we have been integrating websites into business since 1999, and along the way have assisted hundreds of business develop their online success.

We see many website builders forcing busi ...

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Latest Website Launches from eCentral

Tue 29 Mar 2016

Country Weddings Mackay - August 2016

Results Coaching - ...

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Brisbane Search Engine Optimisation tips for 2016

Wed 17 Feb 2016

As a search engine and e-marketing engineer for 18 years I always get a laugh at telemarketer phone calls from foreign shores offering "Search Engine Optimisation" services. The irony that they have t ...

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10 Tips for small business digital marketing for 2016

Fri 04 Sep 2015


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Online strategy tips for 2012

Thu 03 May 2012

In the early days of the Internet it might have been possible to make a lot of money with a very basic website and virtually no online marketing. The most simple web site handed you new opportunity. A ...

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Where are you hanging out online?

Tue 02 Aug 2011

Just to confirm your suspicions, Facebook notes 11 million Australians have an account and 68% of them visit every day. What has come of a first world nation such that we have become this dedicated to ...

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Windows based applications

Dinosaur systems MYOB, MIE Software and others holding up your business

Sat 16 Apr 2011

12 years on and the Internet still has so much to offer as a software platform over and above the ugliness of the prior era Windows application software produced in the eighties and nineties.

While ...

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Check out the new look MyWhitsunday.com

Sun 07 Nov 2010

Technology supplier to ChannelWhitsunday.com, eCentral has recently been on the job updating the  mywhitsunday.com web site for the Rotary business and telephone guide. You will find efficient business search like never before stacking map, links and videos over the locale's most accurate and comprehensive guide.

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Spam not ham

Beat spam - simple - change your email address

Fri 02 Jul 2010

You might be impressed that I live my life virtually spam free without the use of anti-virus or anti-spam software. Meanwhile there is no �real� messages lost to spam filters and those precious co ...

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Gorilla marketing?

Where has everyone gone? The greatest challenge to advertising ever...

Thu 10 Jun 2010

1979, any given Tuesday night: I was eleven at the time and scantly remember sitting cross-legged on the lounge room floor to watch the TV news with a lamb chop dinner, boiled potatoes and beans. I ne ...

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MyWhitsunday.com

Another reason to have an online video advertisement: mywhitsunday.com

Mon 10 May 2010

ChannelWhitsundays.com produced our first online video advertisement over 3 years ago and today those videos are top of search results on the worlds 2nd most popular search engine, Youtube.com. As the ...

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What colour's your tractor?

Strategy and swirls, content and CMS

Sun 09 May 2010

In recent weeks one of my community roles has become active in my area of interest. The organisation's web site is moving forward. The process has included platform considerations, a variety of option ...

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Changing your web site address or domain name

Fri 16 Apr 2010

I frequently get asked by people about migrating their web site to a different address or domain. People are concerned about the impact that it will have on marketing efforts or more importantly on se ...

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Q1 Gold Coast - Not so tall now

Why you should not use Flash in your website

Thu 31 Dec 2009

For a long time websites budgets have blown out at the expense of Flash. The ability to bring home pages to life, add motion, sound or even just an photo slide show has sucked in  ...

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Search Engine Optimisation - The hold grail of Internet consulting.

Wed 23 Dec 2009

I am frequently questioned by people about the intricacies of getting on the first page of results for Google or other search engines. "Search Engine Optimisation", or "SEO" is the name given to the a ...

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Get your tomatoes in a pile

What on earth is SEO?

Sun 01 Nov 2009

Recently, Whitsunday businesses seem to have become more aware of their need for an effective Internet strategy... and by strategy I mean more than a funky looking web site. Too often during my career ...

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Events

Testimonial

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

Send