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Swipe left for broccoli

Swipe left for broccoli


Sat 23 Sep 2017

In a time when there is nothing but DIGITAL marketing, it's interesting to see leaders in their field being recruited by business heavyweights.

For example Nicole McInnes has recently been wooed :-) by Woolworths to leave romance behind at eHarmony and take on the digital challenges of one of Australia's most significant brands at Woolworths.

Online dating is one of the original success stories of Internet and is the gloss shop front of the online sex industry that has always driven so much of Internet traffic and content.

There is little question that a talent such as Nicole is privy to the advanced methodologies behind eHarmony's success which can be translated into strategy and put forward for Woolworths Online success.

One can easily perceive that in the future, online grocery experience will be made up of a list of items we regularly buy being presented to us Tinder Style with a swipe left to dismiss and a right swipe to add to cart.

Yes folks it can be that simple to shop for your groceries online.

Personally I still prefer the in-store experience where I can squeeze the avocados and melons, but in that world that's rapidly gathering pace and distended from the real Fresh Food experience, we will have to settle for cyber food instead.


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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