Swipe left for broccoli
Sat 23 Sep 2017
In a time when there is nothing but DIGITAL marketing, it's interesting to see leaders in their field being recruited by business heavyweights.
For example Nicole McInnes has recently been wooed :-) by Woolworths to leave romance behind at eHarmony and take on the digital challenges of one of Australia's most significant brands at Woolworths.
Online dating is one of the original success stories of Internet and is the gloss shop front of the online sex industry that has always driven so much of Internet traffic and content.
There is little question that a talent such as Nicole is privy to the advanced methodologies behind eHarmony's success which can be translated into strategy and put forward for Woolworths Online success.
One can easily perceive that in the future, online grocery experience will be made up of a list of items we regularly buy being presented to us Tinder Style with a swipe left to dismiss and a right swipe to add to cart.
Yes folks it can be that simple to shop for your groceries online.
Personally I still prefer the in-store experience where I can squeeze the avocados and melons, but in that world that's rapidly gathering pace and distended from the real Fresh Food experience, we will have to settle for cyber food instead.