No one clicks on Google Ads Adwords
Google Adwords click through rates

No one clicks on Google Ads Adwords

Wed 07 Nov 2018

While the world watches in wonder as Google wealth and dominance of the online world climbs exponentially we wonder what is the reason?

Google AdWords crafted in the mid 2000 and become a powerhouse of income for Google to do pretty much what ever they please.

Recently they innovated and added the option for advertisers to outbid their competitors. What happens if everyone selects this option?

all this and the real truth that is out there for us to appreciate. Despite all the ads that appear in your search results very few people actually click on them.

The recent statistical results recently for the rate of advertisint clicks came across our desk and even we were stunned.

It turns out that regardless of being a desktop computer or a mobile smartphone search there is less than 4% of search results resulting in an ad click.

Certain schools of thought would actually suggest that you round this number down as well.

Sorry for all the ad you might want to pay for to display just a tiny portion will be clicked on while the vast majority of people click on an "organic search" result.

Just when you thought that you were obligated to pay for ads, and the solid evidence is that to get in front of people, YOU HAVE TO APPEAR IN THE ORGANIC SEARCH RESULTS.

As eCentral approaches out 20th birthday we get to look back on the amazing SEO results and the 4th Generation search engine optimisation practices we deliver for our clientele. Our technology to get the amazing results for you is based upon a unique programmed platform that we call JetStream.

Call John Nayler on 0407 15 13 11 to organise a demonstration today and leading the way in search is just one of the 15+ things we do for clients in Queensland's Best Marketing Program.

Related Links:
   Sparktoro : Google CTR in 2018: Paid, Organic, & No-Click Searches

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11