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The Golden Age of Bullshit


Mon 15 May 2017

Well worth the watch is this 2014 Boff Hoffman talk about the enormous waste of money and resources that has been funnelled into online marketing, social media marketing and digital brand activities.



In a time when everyone and no one is right, we have never seen such a monumental shift in the diversity, range and disruption occurring in the marketing and advertising field. In the argument for advertising Hoffman goes into detail and examples the case of Pepsi full stop at one point they did a massive social media push to pick up light on Facebook. In the same year they lost the position in the US beverage market to become the third most popular beverage. One wonders if a Corporation, business, or small business operator becomes too focused on social media and attention at the folly of them own business success. The case for social media is supported as modern day proponents like Gary Vaynerchuk who has become an enigma in the social media marketing field. His online following is verging on a million which is nothing short of astounding and many are trying to emulate his success. His followers certainly are.

Time will only tell as the world's traditional and new age marketers fight it out for the big brand attention and the massive budgets attached.


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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