Stagnated Website
Laptop with a Google image

Stagnated Website

Wed 23 Oct 2019

Does your business website consistently provide the correct information to your viewing audience? In other words, are you updating your website to reflect the current status of your services and products?

Having outdated content on your website will most certainly have a negative impact on your financial bottom line. You will notice less engagement with your audiences, fewer page views, reduced time spent on your pages plus a decrease in impressions and traffic. Surprisingly, a number of businesses are not investing the time, resources, or expertise required to fully maximise the opportunity and rewards of having well-written and up to date content on their websites.

As Marketing Managers, we at eCentral know the significant impact of undertaking weekly activity on a website. Google also sees the weekly activity as a sign that the website is changing constantly and rewards with a higher profile on organic search placement. Frequent Case Studies, Blogging and photos are also a great way to enhance your content and keep your website changing.

So, how long has it been since your website has been changed? If you don't have the time or the resources to maintain an interesting and informative website that creates impact, then give us a call at eCentral on 0407 15 13 11. As specialists in Marketing Management, we will get your business back on track and the phones ringing again.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11