Wed 23 Oct 2019
Does your business website consistently provide the correct information to your viewing audience? In other words, are you updating your website to reflect the current status of your services and products?
Having outdated content on your website will most certainly have a negative impact on your financial bottom line. You will notice less engagement with your audiences, fewer page views, reduced time spent on your pages plus a decrease in impressions and traffic. Surprisingly, a number of businesses are not investing the time, resources, or expertise required to fully maximise the opportunity and rewards of having well-written and up to date content on their websites.
As Marketing Managers, we at eCentral know the significant impact of undertaking weekly activity on a website. Google also sees the weekly activity as a sign that the website is changing constantly and rewards with a higher profile on organic search placement. Frequent Case Studies, Blogging and photos are also a great way to enhance your content and keep your website changing.
So, how long has it been since your website has been changed? If you don't have the time or the resources to maintain an interesting and informative website that creates impact, then give us a call at eCentral on 0407 15 13 11. As specialists in Marketing Management, we will get your business back on track and the phones ringing again.