Number one in search engine optimisation with a bullet
Search engine optimsation success

Number one in search engine optimisation with a bullet


Tue 24 Oct 2017
By John Nayler


In the drive for top search results for our clients the wins are sometimes a long time to come and the result of a determined, considered and consistent process by ourselves and client.

In the case of Whitehaven Xpress we are celebrating this week as considered and consistent effort applied to their digital strategy over 2 years has finally struck the jackpot.

Put down your glasses, Google has rewarded them with not just the top search position but awarded them a large display panel at the search for "Whitehaven Beach tours".

Containing a tour map and key features, there is probably no better position and unquestionably the result of dedication to the pillars of
1. Hard core web page design and optimisation with ongoing
2. Consistent blogging using our fast blogging too
3. Whitehaven Xpress commitment to building a great reputation on google with 100+ Google reviews rating 4.9
4. Tracking and tweaking

This all comes a time when new operators are competing on the same route with aggressive tactics online, optimisation, on the street and on the water.

How do you value such optimisation? It's simple. The clicks to the web site number more than 2000 per month coming from search results at no click cost. Should Whitehaven Xpress need a paid click campaign instead, it would cost at least $1 per click. So that is $2000 in savings on advertising costs PER MONTH.



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Events

Testimonial

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

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