Brisbane Search Engine Optimisation tips for 2016


Wed 17 Feb 2016

As a search engine and e-marketing engineer for 18 years I always get a laugh at telemarketer phone calls from foreign shores offering "Search Engine Optimisation" services. The irony that they have to CALL to offer you Search Engine success - If they were so good at what they do, why do they have to call anyone? :-)

Furthermore, they fall short of offering a long list of necessities required for real search engine success.

Years of experience has shown me that real emarketing success that is built around Search Engine Optimisation requires:

- In person consultation with the client to get a real understanding of their business and what they do
- A detailed interaction with clients to identify the very very most important key phrases
- Web site upkeep and freshness of content to keep Search Engines entertained
- Dedication to the client so you uncover which techniques will should be employed as a priority.
- A willingness to respond to client changes
- An ability to explain the complexity of eMarketing in terms that the client can manager and base decisions.
- Regular self-examination, careful tracking, reporting and dialogue with clients ongoing.

Only by these means can a sustained result be achieved toward the client's business outcome.

It starts with placement and ends with a net profit for the company, so therefore, the reverse applies. Reverse engineering the net profit until the route is found to the emarketing focus.

For me, 2015 was re-focus on providing emarketing service to clients. The results have been encouraging and pinpoint perfect. Tried and true techniques combined with the best new ideas and opportunities to arrive at, or above the desired result.

Here are some ideas on winning strategies that have been engaged recently.

Google Business listings
Almost always overlooked, this is one of the biggest opportunities for a business to get ranked, on a map WITH a top rating. A number of my clients AND home grown projects have harnessed Google business listings, channeled ONLY the best reviews and climbed to great search positions on the map with a superior rating. A number of techniques are used along the way to get the attention of new clients and search engines.

Keyword match domains
A long term client has a suite of single page websites using "perfect match" domains... despite the age of the sites and the lack of attention, the sites continue to be at the top of search relevant results. This is just one of the suburb + business techniques we are applying for him. The positive results are there to be seen in the stats, the phone calls and the new business.

Mobile / responsive web sites
With a resistance to learning responsive design and applying it to old clients, there are a number of clients rewarded within weeks of updating to responsive - mobile design. If your web site is not designed to work on mobile or does not you are being penalised.

Power Blogging
Too few of my clients methodically use my 1-2-3-Blog tool that allows, photo selection, title, description of a blog entry inside 2 minutes. From smartphone or desktop my power bloggers are not road-blocked by cumbersome CMS and security checks to get their blogging "chores" done in no-time... and the result - Google loves it!, positioning these clients well up the search results on the desired search phrases.

Each of these techniques has proven a winner for one or more client in recent months and the proof is easy found at the bottom line.

If your business is in need of a boost at the bottom line, then eCentral's expertise in developing and executing emarketing programs is available at a range of price points, based upon monthly commitments or commissions payable for success.

About John Nayler
John Nayler is a career IT professional. Building the Internet since 1998, John has guided successful online marketing and digital campaigns across a broad range of industries and business sizes.


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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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