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Online Reputation Management eCentral

How is your Online Reputation?


Wed 11 Mar 2020

For any business, sustaining an Online Reputation Management (ORM) process is an extremely valuable asset, particularly in the eyes of the consumer. Much like traditional Reputation Management, it refers to the influencing and controlling of a business's reputation. The internet has most certainly magnified the effects of a brand, product and service perception.

Where Online Reputation Management (ORM) is concerned is means building a  recognisable digital public image.  Here at eCentral we have built a "reputation team" who deal with poor reviews, spam and fake events for all our clients. As Marketing Managers our leadership in this area means we are also abreast of developments within our software to handle such issues. We monitor daily our client's websites to ensure all digital reference protocols are adhered to. All our clients are maintaining a 4.9 star rating, it speaks for itself!

As an example of some unacceptable instances - an Adelaide barrister landed a $750k settlement for a defamation case and a Melbourne Dentist won a case forcing Google to release the meta data and identity of the person defaming his teeth whitening operation. Changes are afoot to protect businesses when and where necessary.

ORM may be the new three (3) letter acronym for "Online Reputation Management", however a discipline that we have worked on for some 10 years here at eCentral. Call us on 0407 15 13 11 if you would like Marketing Managers that help protect your online reputation. We look forward to your call.



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Testimonial

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11

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