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Goofy or sexy - which is the best content?

Goofy or sexy - which is the best content?

Sat 02 Sep 2017

When considering what content to blog, which products or even which business to be in, the question is always "where's the action?"

There is no doubt that primary activity on the Internet is related to sex and pornography, so one would wonder is it a good idea to be in this business? In my time as a web designer we've been approached a number of times about developing a "porn site". It's something that's just not in my fabric and would cut right across my personal ethics.

There is the question of how lucrative it would be anyway with no shortage of players in the market already, so why bother?

Now there is this.

A new revelation from the book "Everybody Lies" by Seth Stephens-Davidowitz reveals another reason to dismiss this questionable industry as profitable. Seth points out around about the middle of this fabulous and fact based text that the all-time greatest viewed porn video racks just 80 million views...

While that sounds impressive, the wake-up call is that Psy's "Gangnam Style" broke the YouTube view counter as it amassed and continues to push up through 2.3 Billion views.

That's a massive difference by orders of magnitude...

For mine, this makes one thing completely clear. The world is more likely to seek out fun and entertainment 20 times more often than searching for something sexual.

"Clean" ethical products and services are where the action is without a doubt regardless of the content you are creating of the products you are researching to sell.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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Call eCentral Principal John Nayler on 0407 15 13 11