Which social media channel is right for me?

Mon 04 Sep 2017

Which social media channel is right for me is a question that's frequently asked of us at eCentral.

It's a relevant question because no matter how small or large your business is there is a limit to the number of marketing channels and social media channels in which you can engage or afford.

So frequently we see businesses heavily focused on Facebook and Instagram without a clear reason why... And some further investigation finds that their target market is unlikely to hang out in those channels and even less likely to respect your presence there.

Similarly, traditional businesses and older business operators too heavily rely on old school advertising products. So often we have an engagement where to find that the business is still spending hundreds of dollars per month with Sensis, the old white and yellow pages - it's overpriced in today's market and rarely any real value... And that's just one example.

At eCentral we engage clients in ongoing marketing management projects that first drill down using our flight plan digital marketing service. We do a fine grained analysis of the current marketing, check out the competitors and then evaluate over 80 marketing opportunities that we are aware of. They include traditional marketing principles and channels, common digital marketing channels and then a range of special digital channels and processes that we have developed over 20 years which constitute our treasured IP and the advantage that we offer to our clients. With each implementation they getting even more powerful.

So which marketing channels should I choose? Which social media channels should I use?

Here's a good piece of advice for small business that's spreading itself across too many marketing channels. It's advice that resonated with me and came from Kevin Harrington, marketing Guru, founder of "as seen on TV" and a former USA Shark Tank judge.

When I had the chance recently to ask Kevin what a small business should do that's spreading itself too thin across the variety of social media channels he said, "You should pick two".

He then when on to point out that several USA success stories he knows of were simply people who created a YouTube channel and went about interviewing interesting and popular people. In doing so they built a successful and profitable YouTube following.

Given that we are at episode 10 of the eCentral Business Show, we feel suitably vindicated and a little inner glow. :-)

So if you were to choose to social media channels which would you pick?